Solopreneur Blog: Maximize Success Marketing

2012-01-27T08:57:00.001-08:00

5 Instant Steps to Going From Desk-to-Boss. The Fundamental Do’s to Starting Your Own Business http://ping.fm/1M5Bp

2012-01-21T16:36:00.001-08:00

Oh Life Suck! How To Survive When Life Is Not Going Your Way http://ping.fm/NQRaP

2012-01-12T08:07:00.001-08:00

I Don’t Think I Have What It Takes… I Don’t Deserve To Be Successful Syndrome. http://ping.fm/ppjjP

2012-01-06T13:27:00.001-08:00

The 7 Real Truths You Need to Know About Being Successful In Life http://ping.fm/S9LCr

2011-12-08T15:07:00.001-08:00

The 12 Word Calculation That Guarantees Business Success http://ping.fm/AguYV

2011-12-01T02:58:00.001-08:00

10 Successful Entrepreneurs Expose The Real Key to Building A Profitable Business Online http://ping.fm/1ap6k

2011-11-23T03:37:00.001-08:00

How To Create An Irresistible Offer To Get More People To Buy What You Are Selling Through Your Blog http://ping.fm/7NRk7

2011-11-11T03:57:00.001-08:00

What Part of Yourself Are You Censoring and Holding Back – Inspiration for Unstoppable Entrepreneurs http://ping.fm/5UIhc

2011-11-04T09:47:00.001-07:00

Said the Prayers, Got the Gigs, Why I’m I Still Not Happy? http://ping.fm/lTUOz

2011-10-26T07:57:00.001-07:00

41 Ways Your Great Great Great Grandchildren Can See How Their Great Great Great Grandma Designed a KICKASS life. http://ping.fm/mLkB2

2011-10-20T06:07:00.001-07:00

19 Key Profit Building Lessons I Learned from Richard Branson + Why I’m Hooking Up With Him Next Month http://ping.fm/egJ5q

2011-10-14T04:47:00.001-07:00

keep tissues handy .. one part bawl inducing, all parts mega inspiring. http://ping.fm/pfOCw

2011-10-06T13:27:00.001-07:00

SPANX + The Main Reason I Became A Client http://ping.fm/tUciK

2011-09-28T14:57:00.001-07:00

In 10 years… Will I regret not having done this? + Beyonce’s Ultimate Fight http://ping.fm/Yerbb

2011-09-21T03:28:00.001-07:00

Luxembourg, Drunkard + Marketing a Local Business http://ping.fm/cE0Be

2011-09-15T16:07:00.001-07:00

An Awkward Moment: A Personal Manifesto of the Awkward Black Girl http://ping.fm/s2dBI

2011-06-17T13:48:00.001-07:00

12 Ways On How To Become The Ultimate Entrepreneur (Truth Me This Is All It Takes) http://ping.fm/TTpPD

2011-06-10T03:31:00.001-07:00

Thought of the Week… http://ping.fm/CI2x8

2011-06-09T14:39:00.001-07:00

5 Unique Ways to Spread Your Wings and Share Your Story, Even If You Are Just Starting Out http://ping.fm/tKwIj

2011-04-29T04:29:00.001-07:00

Today’s Video: Google Goes Viral in a Gagalicious Way http://ping.fm/5mBqb

2011-04-28T10:07:00.001-07:00

Income Transformation Series http://ping.fm/xxYpp

2011-04-28T06:17:00.001-07:00

3 Ways The Hedgehog Model Can Drive Your Business | Embrace Your Worth http://ping.fm/ieGHq

2011-04-27T03:08:00.001-07:00

3 Ways The Hedgehog Model Can Drive Your Business http://ping.fm/yP6Hg

7 Things You Should Do to Get Ready for the Networking Party Season

2008-12-11T17:34:00.000-08:00

Now that it’s December there is going to be loads of Christmas Networking meeting to go. You have PLENTY of time to finish your shopping (or start! if you’re like me). You also have plenty of time to get ready for these networking events, the one where everyone comes all dressed up and looking great. The one that you always rush into feeling frazzled and disappointed by your outfit and your hair and your lipstick. THAT party.

Here’s a thought: if you start planning NOW you won’t catch you off guard.

Here are 7 simple things to do now, before the rush starts, so that you can sit back and enjoy the parties in style.

Get a Smashing Speech Ready

Create a smashing elevation speech that clearly communicates what you are looking for in a client: You gotta have something to say that will make them:

1. Want to work with you

2. Want to refer clients to you

A smashing elevation speech is a commercial speech you would use with an ideal prospect if you only had 20 seconds to get a message across. It’s meant to describe what you do in a very short amount of time, with the objective being that this person will not only want your card, but will also want to talk to you further.

Use my smashing elevation speech formula and you are good to go.

I work with (insert ideal client profile) who struggles with (insert client challenges) and would like to (insert result and benefits).

What separate my business from other (insert competitors) is (insert your unique selling propositions) and because of this clients receive (insert motivator and your claim).

I get a lot of attention with this formula.

Have a Client Attractive Business Card

Your business card should be a sales tool that gets you clients. Something that someone looks at and have a very good idea about what you can do for them. Put a compelling message that gives them a reason to call you. Or perhaps you want them to visit your site or sign up for your ezine. So the idea is to get prospects to take action just with your card.

Get a business card created that has your name, business name and phone number and have some pull marketing questions on the back that invites readers to consider working with you. Use your tagline too.

My business card has prompted several clients to refer potential clients to me. The information on the back of my card always prospect to self-qualify themselves as to whether they will be an ideal client of mine or not. It has an invitation to call saying “Call me to share your business struggles, ask key questions, and ask about solutions, free of charge”. I get a lot of calls because of this statement.

The objective of your business card is to get the ideal prospect to say “Wow, I need you!” Vistaprint.com creates nice business cards and they get them delivered within a week.

Use the Ultimate Icebreaker

Going up to someone you don’t know can be quite frightening. So try going up to someone or two people that are approachable. Have a big smile on your face and extend your hands to initiate a handshake. In an upbeat voice say “Hello, I don’t we’ve met yet” My name is ... What’s yours? Believe me; people will literally thank you for making the first move. Then ask them what they do for a living. Get them talking first so that it takes the pressure off you. After a short while, they’ll ask you.

Wear Clothing with Pockets

What will you wear to all these functions? Think, in particular, about when you will be getting business cards. Have you ever given someone else’s business card to someone instead of your own? I have in the early days. (It was a little embarrassing).

So I figured out a trick. Wear a jacket with 2 pockets. One for your cards and one for the cards you receive. It’s as simple as that, it’s a no brainer.

Pretend It’s Your Party

Another tactic I love using when I’m feeling overwhelmed by a room full of people is I pretend it’s my party. I’m a pretty social person and love to entertain. So when I throw a party and I see a guest that I don’t know, I just walk up to that person and say. “Hi, I’m Joyce. We haven’t met yet. What’s your name? Who did you come here with tonight” with a smile. So when I get slightly shy in a large room, I shift my thinking about the event and pretend it’s my party, then I use the ultimate ice breaker I mentioned before.

It always work and ‘am never nervous.

Get a Haircut, and Maybe Some Colour too.

Book your hair appointment before the event, because if you do not, I guarantee that you will wake up on the morning of the event and think ‘My hair looks horrible!’ Or, even worse, you’ll see the photos after the event and wonder why no one told you that your roots were a COMPLETELY different colour from the rest of your hair.

Try one new makeup trick or strategy. Smoky eye, false lashes, berry red lips — go all out this season! A new dress might not be in the budget, but I’ll bet you can do something special with your makeup, possibly without buying anything new at all. But practice now, when you’re not rushing to get out the door. Keep in mind, though, that you only want to do ONE dramatic makeup thing at a time — if you have the smoky eye, keep cheeks and lips neutral. But don’t go too dramatic, you know what I mean.

Have a Manicure.

If you’re really in the mood to pamper yourself this holiday season, get a manicure; in most places, a French manicure is less than $20, including a generous tip. To make your manicure last longer, choose a sheer shade that won’t show chips or dings. And make an effort to maintain your pretty hands — wear gloves, both when you’re cleaning up in the kitchen and when you’re out in the cold air, and slather on the moisturizer. So you have soft hands, no one want to feel your shaft hands

~ Joyce Oladipo

Joyce Oladipo, The Business Growth & Marketing Mentor, is creator of the Profit Building system, the proven step-by-step program that shows you exactly how to grow your business fast without spending extra money on marketing. To Add $1,000's In Pure Profit To Your Business and receive her weekly marketing articles on dramatically increasing your income, visit http://www.BeAWealthyEntrepreneur.com

Start From Square One

2008-11-28T07:28:00.000-08:00

Start From Square One.

The ultimate goal is maximum profit. But the first step is to identify specific markets that are hungry for the benefits your product or service provides. These are high-probability customers. Work those markets to cull grade "A" prospects... then work those prospects over and over again to convert the maximum number into first- time customers. Then serve those customers well so they continue to buy from you again and again.
1. MARKET - identifiable segment of the marketplace
2. PROSPECTS - expressed interest in your offer
3. CUSTOMERS - willing to spend money to acquire what is offered
4. SALES - actual revenue generated from first time buyers and repeat buyers
5. PROFIT - bottom line results

Selling Services: The Way to Deal With the Downturn?

Niche Marketplace for an E-book!

Great Idea for Work at Home Internet Business

~ Joyce Oladipo

Joyce Oladipo, The Business Growth & Marketing Mentor, is creator of the Profit Building system, the proven step-by-step program that shows you exactly how to grow your business fast without spending extra money on marketing. To get your F.R.E.E. report and receive her weekly marketing
articles on dramatically increasing your income, visit www.BeAWealthyEntrepreneur.com.

I'm not American But I Still Have Thing to Be Thankful For

2008-11-28T07:27:00.000-08:00

QUOTE: "Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation."- Brian Tracy

I'm deeply grateful for my family and the life I live. To be honest there is nothing short of a phenomenal year for me, both personally and professionally. So many of my BIG dreams have come true, way beyond my expectations. For that, I am grateful beyond words. Now am living life like i mean so should you.

Most of the time i wonder if one can rellay have a business tht they love and acutally have a life. I guess it's possible.

My life is full of gratude. Thanks for being in my life and supporting what I do. It's because of you 'am living my purpose.

Happy Thanksgiving 2008!

Giving Thanks

Thanksgiving humor

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets Ways to Triple Your Income Secrets, visit http://www.BeAWealthyEntrepreneur.com

The 99 Reasons Why People Respond To a Given Marketing

2008-11-28T07:25:00.000-08:00

To get people to respond to your marketing, you need to respond to there needs. People are looking for help for a reason.

Here is a list of reasons why people will respond to your marketing. Touch any of these points are see your response rate go high.

To satisfy curiosity
To satisfy curiosity
To save time
To avoid effort
To achieve comfort
To enjoy health
To be popular
To gain pleasure or enhance enjoyment
To feel clean
To be praised and admired
To be in style
To satisfy an appetite
To own beautiful possessions
To attract the opposite sex
To be an individual, independent
To emulate others
To take advantage of opportunities
To get a surprise
To be successful
To make work earier
To gain prestige
To be sociable
To express creativity
To be efficient or more efficient
To protect oneself and family
To protect the future of a family
To be a good parent
To be liked
To be loved
To express a personality
To be in fashion
To avoid embarrassment
To fulfill a fantasy
To be up to date with the latest “thing”
To own attractive things
To collect valuable things
To satisfy the ego
To be “first” at something
To enjoy exotic tastes
To live in a clean atmosphere
To be strong and healthy
To renew vigor and energy
To get rid of aches and pains
To find new and rare things
To be more beautiful or attractive
To win the affection of others
To satisfy sexual desires
To bring back pleasant memories
To be lucky
To live longer
To feel important
To gain knowledge
To improve ones own appearance
To be recognized as an authority
To enhance leisure
To save money
To have security in old age
To overcome obstacles
To do things well
To get a better job
To be your own boss
To gain social acceptance
To “ keep up with the Jones’”
To appreciate beauty
To be proud of possessions
To resist the domination of others
To relieve boredom
To gain self-respect
To win acclaim
To win advancement
To seek adventure To satisfy ambition
To be among the leaders
To gain confidence
To escape drudgery
To gain freedom from worry
To get on the bandwagon
To get something for nothing
To gain self-assurance
To escape shame
To avoid effort
To have safety in buying something else
To protect reputation To “one-up” others
To be in style
To replace the obsolete To add fun or spice to life
To work less
To conserve natural resources
To protect the environment
To avoid shortages
To relax
To avoid criticism
To protect possessions
To avoid physical pain
To avoid loss of reputation
To avoid loss of money
To avoid trouble
To prevent unemployment

The underlying reason why your prospect wants what you’ve got exists somewhere on this list. It’s highly likely that there are several motivating forces on the list. Here’s a secret: make it your job to come up with the biggest, strongest, most compelling, single reason. Focus on this only. Keep this single idea in mind throughout the ad writing process. This is your strongest emotional trigger; get it working in your favor.

~~~~~~~~

Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com

Have You Used Social Network Profiles to Grow Your Business Yet?

2008-11-19T07:45:00.001-08:00

For the past few months have joined 3 social networks that have secured me big deals with clients and great joint ventures. I have a well detailed profile of what I do and how I help my clients. I’ve also listed the types of people I would like to work with

If you Google my name Joyce Oladipo, you will see a list of my profiles on Linkedln, Facebook, Twitter and Ecadamy on the very first page. The content on these social networks has made me come across as an expert in my field. I have had loads of people joined my network and gave good comments about my service.

I can email marketing tips to those on my network and tell them what I’m up too from time to time. This has given them a really good connection with me, that’s why I get some of them emailing me about how I can help them sort out some of the problems they are experiencing in their business.

By letting them into my world, I have a better chance of having them trust me.

So what would you say about social networking, have you found your hook yet?

~~~~~~~~~~~~~~~~~~~~

Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com

I’ll Follow You on Titter

2008-11-15T05:17:00.000-08:00

Just wanted to let you in on cool free tool

“Twitter”

Watch a short video at twitter.com and you’ll see how easy it is to use. It’s easier than explaining it here…
http://www.twitter.com

Here is how to get started using it:

STEP 1: Join twitter with your own account.
STEP 2: visit my twitter page here:
https://twitter.com/JoyceOladipo

Click on the “FOLLOW” button under my picture in the upper left hand corner

OPTIONAL STEP 3: Look through my list of “followers” and follow any one of them if you like.

Here’s what I’ll do…

I’ll follow you as soon as I get notification that you are following me! That means I’ll see your updates to twitter too.

Fun stuff…with some cool business applications too.
Let’s twitter!

Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com

Rotten Testimonials...

2008-11-14T09:01:00.001-08:00

Last week, I talked about how you need to have a lot of testimonials and how powerful they are. But I didn’t let you in on knowing that some testimonials will actually hurt your response?

Here are some examples of bad testimonials:

"Amy did a nice job." - KM.

"We really liked working with you."- Mary S.

These are lousy because they appear to be fake. "KM" and "Mary S." seem like fictitious people because you're only using their initials. You at least need to use the person's
full name. Additionally, these "verge testimonials" say nothing other than,
"You were really, really adequate."

Here is an example of a great testimonial from someone who has worked with me:

"We have been implementing the Business Profit Building System for the past 10 months, and I mist say I am surprised about how it was. In this economic situation, we have more than doubled out income. Monthly sales have soared from €13,000 to €28,000.

If you run a service business and you want to increase your profit, I recommend working with Joyce’s Business Profit Building System.” David Farr, MN

Notice that it is specific and emotional - no fluff!

It’s not saying “I’m so wonderful”. It’s saying that you will increase your response and make a lot more money. When you have a ton of powerful testimonials, you can NOT over use them. If you have hundred of them, use them all. You'll love the results!^~ Joyce Oladipo

Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com

You Need To Have this Stamped on Your Forehead

2008-11-14T08:25:00.000-08:00

This weekend ‘am looking forward to hangout with other new Mons that are running the own business from home. I must say it’s been a really rewarding journey. I bet my five month old daughter- Zaina will have a great time while we Moms do some networking and masterminding

This is not my usual ezine but I thought I should let you in on this before I forget. I want to talk to you about a really important subject for any service business owner...

What do I want you to have stamped on your forehead "Where Are Your Client’s Testimonials?" Most of the marketing materials sent to me by clients to critique either don't have any at all or they have one or two very weak ones.

You need to put this in the palm of your hands:

What other people say about you is at least 1000 times more persuasive and powerful than what you say about yourself.

Even if you have the best copy a poorly written testimonial will get you better results.

You need get a lot of quality testimonials from your clients.
Someone may doubt one or two testimonials but it's a little
tough to brush away 500 people saying how great someone is!

Testimonial convince prospect that you can deliver on your promises. They also help you build credibility, and add value to your service.

What someone else says about you is infinitely more power than what you say about yourself ~ Joyce Oladipo

Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com

How Obama won The Presidential Election…

2008-11-11T08:35:00.000-08:00

How Obama won The Presidential Election…

Most of the newspaper in America has Obama advertising in it.

And the ad’s always tells you everything you need to know about why he should win the election.

He didn’t win because he’s the candidate of “change” or because he’s offering 95% of Americans a tax cut or because he’s an incredibly charismatic politician who’s mastered the art of soaring.

The only reason he won is because HE IS A GOOD MARKETER.

Well let me explain (Here is a truly fascinating MARKETING case study that you shouldn’t neglect studying, even if you don’t like politics).

~~~~~~~~~~MARKETING CASE STUDY~~~~~~~~~~~~

Obama’s team has created the most powerful marketing machine ever heard of.
His message is everywhere and his PRIMARY objective is - LEAD GENERATION.
When you click on any of Obama’s ad like the one that was on www.washingtonpost.com, you will be lead to a landing page where you are “squeezed” for your contact info before you can get any of the free “goodies.”
Why?
Well it’s because he want’s to build a list of supporters.
Here is another excerpt from www.Salon.com about Obama’s marketing machine. Love this.

~~~~~~~~~~Articles from Salon.com~~~~~~~~~~~

Barack Obama’s super marketing machine
He knows your neighbourhood, your favourite products and even when you open your e-mail. How Obama is betting on vast, corporate-style voter outreach to win the White House.
By Mike Madden

July 16, 2008 | WASHINGTON — About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They’re breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end). But that’s just the beginning.

You know, of course, that Obama has your e-mail address. You may not have realized that he probably also has your phone number and knows where you’re registered to vote — including whether that’s a house or an apartment building, and whether you rent or own. He’s got a decent estimate of your household income and whether you opened a credit card recently. He knows how many kids you’re likely to have and what you do for a living. He knows what magazines and catalogues you get and whether you’re more apt to get your news from cable TV, the local newspaper or online. And he knows what time of day you tend to get around to plowing through your in box and responding to messages.

The 5 million people on Obama’s e-mail list are just the start of what political strategists say is one of the most sophisticated voter databases ever built. Using a combination of the information that supporters are volunteering, data the campaign is digging up on its own and powerful market research tools first developed for corporations, Obama’s staff has combined new online organizing with old-school methods of voter outreach to assemble a central database for hitting people with messages tailored as closely as possible to what they’re likely to want to hear. It’s an ambitious melding of corporate marketing and grassroots organizing that the Obama campaign sees as a key to winning this fall.

~~~~~~~~~~~~END OF Article~~~~~~~

I believe that by now Obama would have grown his list past 5 million because this articles was written in July this year.

Because he had a list, he can email his supporters to vote with a click of a button. He can push more people, more quickly, easily and efficiently, to take action on his behalf, than any other politician, company or individual.

So why did Obama won, it’s because HE was A GOOD MARKETER.

So let learn from Obama, if you want to know what to create a cash surge in your business. You need to have your database in order. Compile ALL the information on your past and present clients, your prospects, PR contacts, strategic alliances, and entire sphere of influence and hub them in a common HUB, then use the information you’ve gathered to market your services.

I use ACT to manage my database and it works fantastically.

Excel is also another system but it has limited capabilities to maintain a database, It a basic tool for organizing basic info about your contacts.

But it’s far better to start with that to stuff names and addresses into your desk drawer.
Being a successful marketer requires identifying and leveraging your marketing assets.

There is no better way of leveraging than leveraging your client database. These are a list of people who know, like and trust you…and could buy from you.

So, if you want to win the game of marketing - if you want to dominate your local marketplace and quickly become the “obvious expert” in your area, you MUST start with building and utilizing an actionable database.

Pay close attention to this quote from the article…
“About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They’re breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end).”

This reveals three of the secrets to RELATIONSHIP building that are so crucial to effective marketing (and something the vast majority of business owners do incorrectly. Frequency is key.

Big hugs to you...

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com

"7 Magic Words That Beats a Competitor's Low Price"

2008-10-31T09:48:00.000-07:00

7 Magic Words That Beats a Competitor's Low Price
by Joyce Oladipo

I remember a few months ago I told one of my prospects that I charge €350 per hours. The prospect responds by saying, "But the consultant I spoke to the other day charges only €175 per hour."

Well, what are the magic words I said?

“I wonder what they are not including."

In two seconds, I’ve shot a big hole in my competitor's bucket.
Now any credibility the competitors might have had with this prospect is fast spilling out all over the ground. With these seven words, I logically and reasonably emphasized doubt, aroused suspicion, and increased skepticism. And it's legitimate because neither I nor my prospect knows what the other consultant fee’s includes.

To get my point across I get out a piece of paper and divide the sheet into two columns. Put my name at the first column and my competitor’s on the other.
In the first column, I write down all what’s included in my package. (If you've read my past issues, you should have already created a list of your packages and what your clients will get from each package)

In the second column, I write down all what’s included in my competitor package. The certainty of knowing exactly what I provide will allow my prospect to see clearly on paper "what they will get for their money" when they hire me.

If your prospect ask the question at a seminar, at a networking meeting or over the phone, taking out a sheet of paper wouldn’t be practical.
So here's what you do instead. When you’re speaking about fees, speak with confidence and be specific. A specific, confident answer builds credibility. Explain to your prospect exactly what you offer and what problems you solve, clearly and carefully. Make sure you don't overwhelm them with technical stuff, tell them how you are going to solve their problem and what they will get from working with you.

When you refer to a competitor, emphasize that you don't know what your competitor’s offers because an uncertain answer emphasizes doubt, arouses suspicion and increases skepticism.And, since your competitor’s charges less than you do, it's easy and logical for you and them to conclude that the competitor’s provides less and this could mean fewer benefits, less time with you, and less information.

Most businesses do a bad job in creating a vivid picture of what their prospect receives when they hires them.

Prospects want a clear picture of what they will get when they write you a cheque. The more specific you are about your services, the more credible and trustworthy you appear to prospects.

Memorize this short sentence because rarely will you find words that work as well as, “I wonder what they are not including out."

Big hugs to you...

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com

How to Generate Money Making Marketing Ideas Quickly

2008-10-03T08:35:00.000-07:00

Here is today's article... "How to Generate Money Making Markting Ideas Quickly"

If you don't do it better, your competition will.

1. Focus

Before you can develop a successful marketing idea, you must have a plan that identifies a need, the problem and how you're going to solve that problem and expose the opportunity.

The most efficient way to do this is to research your present customers to find out what their needs are and how you are presently meeting those needs. With this information, you'll know the hot buttons to push to attract other people to your store, product or service.

2. Reflect

Once you know the problem and the opportunity, how do you translate it into a successful new idea?

Have you answered the "who, what, where, how, when and why" to define the problem?

Think about how you can make your product or service better. Reflect on new markets that you can enter, a more defined, benefit driven unique selling proposition and ways to tweak your product or service.

Plan a brainstorming session with your mastermind group. Throw ideas out on the table, don't criticize anything, and let your ideas flow.

Here are a few ways to jump start your ideas:

What if?
How can we improve....?
How can we streamline...?
What should we modify?
What could we replace?
What could we add?
What should we eliminate?
How can we simplify?
What two things can we combine to make it better?
Why?

3. Act

Prioritize the plan and detail the action steps to get it accomplished. Take action, no matter how small it may seem. Just do something to get your creative juices flowing. Test your creative impulses by listening to your inner voice. Write out your plan, first in broad terms, then down to the minute details.

4. Measure

Measure the action test and study possible conclusions. If your test works with one market, it might work with another market with a little tweaking. Test new headlines, new offers and guarantees. Offer bonuses for responding sooner rather than later.

5. Expand

Using your new measurements, expand your horizons into new territories. Find a niche market and develop a series of products that you can sell in a packaged system. Once this niche is successful, sell the method you used to sell to that niche and encourage others to follow your suggestions in 'their' niches.

Big hugs to you...

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com

Client Attractive Telephone Calls That Make's Money

2008-09-20T01:33:00.000-07:00

Client Attractive Telephone Calls That Make's Money
by Joyce Oladipo

If you're like most small business owners, you know the value of speaking with a prospective client over the telephone before their first appointment. This initial conversation allows you to introduce yourself, establish a cordial relationship, ask questions, and decide whether to work with this person or not. For these purposes, the telephone is a quick, efficient way of collecting information.

On the other hand, the telephone is the least effective way and the most problematic way, of delivering your marketing message. Why? Because you can't see how your prospect responds.

You can't see the expression on her face, which alerts you to her understanding or bewilderment. You can't see whether she's nodding in agreement or shaking in fear. And when you quote your fee, you can't see whether her eyes convey "no problem," or whether they pop out of their sockets. Over the phone, you can evaluate only your prospect's voice. Often, this isn't enough.

Your marketing message deserves equal documentation. After all, you don't want a prospect to hire you based on what he thought you said, when you really said something else.

How often has a prospect repeated something that was exactly the opposite of what you said?

Regardless of whether your prospect is a naïve consumer or a sophisticated executive, you'd do well to put your marketing message in writing. This becomes even more important if your message contains details your prospect might find confusing, such as dollar amounts, time periods, rules and exceptions, benefits of your service, and more.

When delivering your marketing message, here's the tow things you must deliver: You must provide complete details so your prospect can make an informed decision. But the more information you deliver, the more likely you are to create confusion. To help make sure your prospect digests and understands your marketing message, follow these key steps:

Preparation

Write your marketing message to clearly explain what you want to convey. Anything you say during your first appointment can also be said in writing. Put your message in the form of a personal letter, including answers to frequently asked questions. Discuss everything from the problem your prospect faces, benefits of working with you, to how she hires you and her options. The more complete your presentation, the more efficient and effective your marketing message will be.

Action

When a prospect first calls to talk to you or schedule an appointment don't hesitate to speak with her briefly over the phone. After you introduce yourself and ask a few questions, explain that you have prepared helpful information you'd like your prospect to read and digest before your in-depth conversation. Then send your information by mail or e-mail, or explain where he can find it on your web site. I have a session on my site call the "Interview with Joyce". Here I answer all the question the prospect needs to know to work with me. I have been able to close all my sales me sending prospects to this section of my site before booking an appointment with me. At the end of this page, I invite them to email me to schedule an appointment or register for my programs.

If your prospect emails you after they've read your information, you can now assume our prospect is much better informed about her problem and the ways you can help her.

If your prospect doesn't contact you, then your marketing message has successfully screened out anyone that does not fit your profile as an ideal client.

Follow-up

After you're an in-depth conversation, send a letter that reaffirmed some important points, highlights the why they should work with you. The benefits of your service, and explains why she should act now. This gives you yet another opportunity to deliver key facts in writing, so the success of your marketing effort doesn't depend on her memory.

So to make the best impression on phone, just introduce yourself and establish a cordial relationship. Ask questions, and decide whether this person is an ideal client or not.

Follow-up with prospect efficiently by answering any questions thy might have read about what you do, then invite them to take action.

Do not use the telephone to deliver your marketing message. Instead, use the phone calls to collect key facts about the prospect. What is problem they want to solve? What does it mean to them have it solve, how bad do they want it solved. This will save you a great deal of time. Write marketing materials that will attract your deal client, then deliver your marketing message clearly and effectively.

Love and Abudance

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com

Get New Clients, And Get Your Existing Clients Coming Back.

2008-09-11T07:24:00.000-07:00

Get New Clients, And Get Your Existing Clients Coming Back.

To Get New Clients

1) An ACTIVE - not passive - referral program. A systemised, generous referral program designed to get your best clients to refer their friends and colleagues. (Why 'best' clients? Because people tend to hang around with people like them. If you want impoverished, penny-pinching clients, sure, ask them to refer their friends.)

2) Lead-generating mailbox flyers, newspaper ads, street signs and window posters. Essentially, lead-generators involve making an introductory offer of some kind of FREE service - with restrictions on numbers, days available etc, to drive them in on days when your appointment book is empty anyway - with the purpose of getting the prospect's to work with you. When they call to get more information you send them the information by post. It when you make the series of follow up that you start the sell by then you would have gotten them interested in you.

Why would you offer something free? Because, you know that an average client is worth $X to you in a year… and you know if you get ten new prospective clients asking for information, you'll keep say 5 of them for the long term. Five times $X = ?

So what is X for you?

To Get Current & Past Clients Coming Back

1) Regular (Monthly!) Ezine. Anything less than monthly is a waste of time. It doesn't have to be glossy, 'professional'. In fact, the more it looks like it's been hammered out on an old typewriter on your kitchen table, the better. Personal stuff, about you, your kids, your staff… and with an offer in it.

I cannot stress enough the value of a regular ezine. They always produce sales, always bring in more than they cost. And they keep your clients close. And they generate referrals. "Oh, but they're too hard/I don't have time/I don't know what to put in them/I can't be bothered…" Well, you have NO excuses. It’s a most to getting more clients.

2) 'Raise the Dead' letters: go to your database, pick all the clients you haven't seen for three months or more…and send them a letter with an offer in it.
Do this every three months.

3) New Client Letters. If they don't immediately re-book, every first time client should be receiving a series of follow-up letters, offering them a Gift Voucher to re-schedule NOW.

4) Memberships. Want your clients to pay a year's worth up front? Or commit to a regular credit card payment every month? A member of your 'Premium VIP Club' who's paid for a year of services up front isn't going anywhere else. Plus, once they've spent the money, they'll soon forget about it….and spend more on your products every time you work with them.

5) Special promos. One of my new clients, once produced a series of promtions offering a range of value-add services ranging in price from a couple of hundred bucks right up to $500 or more. These offers were placed in location all over her town – at the doctors, hair salons, day care. And for a month, the she was receiving call from prospects wanting to know how they can work with her. She sold over $16,000 worth of her packages in a matter of days. And the more expensive ones sold best!

There you have it. If you employ only that handful of strategies, do it regularly, do it well, you cannot fail.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com

How Often Should You Contact Your Clients?

2008-09-11T07:08:00.000-07:00

After send thing out this week’s ezine. I got an email from Sarah Jane a client of mine asking: can you contact clients TOO often?

I have a rather simplistic approach to this, one that sounds brutal - and frankly, most small business owners too shy to adopt it - but one that has help me though the years in my own business.

"Mail to them till they buy… "

But to explain: the best sales and marketing minds in the world agree that it's almost impossible to contact your clients too often. As a rule of thumb, your clients should get at least one 'touch' from you every single month of the year.

Sound impossible? Think for a minute. 48 touches a year doesn't mean you're pitching something to them every single week. A 'touch' can be any one of dozens of 'points of contact'.
Let's have a look at this in detail, and break it down into bite-sized chunks.

Ezine: you should be doing no less than one a month. That's 12 touches in a year. Your ezine is your 'Trojan Horse' - it turns you from being an 'unwelcome pest' into a 'welcome guest', because it provides a means by which you can make a 'soft sell', cloaked in useful/personal/newsy information. It's not ALL pitch.

And for those of you who moan "I don't have the time to do a newsletter every month", "My ezine without doubt makes me serious money every month." So, if you're complaining about lack of time to do a monthly ezine, what you're actually saying is that you're too busy working on the tools to actually make any money.

Birthday cards: once a year, obviously. But you can include a Gift Voucher.

Client Appreciation Evenings: not every client will come, of course, but you invite ALL of them by mail. Another touch, say four times a year.

Monthly specials: clients want to be alerted to special offers. Another 12 touches.

Special 'Event' Driven promotions: You can count more than a dozen of them without trying e.g. Mothers Day, Easter, Christmas, Thanksgiving and so on… plus any number of others you can simply invent, eg National Bad Hair Day. Another dozen 'touches’ or more.

They add up, folks. I haven't done the sums, but just in the points above, there are probably 40 or 50 'touches'.

Here's the thing: If your clients feel they are getting 'too much' from you, they will tell you and unsubscribe. Those that unsubscribe will never buy anything from you anyway. Those that stay love it.

The crime is NOT sending enough information to your clients. Don't market timidly for fear of upsetting one or two of the masses. Market aggressively up to the point - but not beyond - where you pee everybody off. And only THEN back it off a little:-)

Sound like a lot of work but it's not?

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com

There are only THREE ways to increase revenue.

2008-09-11T06:37:00.000-07:00

There are only THREE ways to increase revenue.

Just three, no more, no less. No matter whether you're a huge small business owner or shoe maker.

Here they are:

1. Get more Clients.
2. Increase what each Clients spends with you.
3. Increase your prices.

It’s not rocket science. Business is actually very simple. People make it complicated. Profit is nothing more than the difference between your revenue, and your costs. If your costs are high, either reduce them, increase your prices, or better, a combination of the two.

However, do NOT reduce your marketing spend. Increase what you spend on marketing - it is the ONLY thing that brings clients in…. and that includes referrals, which is just word of mouth marketing.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com

Better Results With Less Money

2008-03-28T09:00:00.000-07:00

You need to make sure your marketing message resonates with the audience you are targeting. Most business owners don't spend enough time in selecting who they are going to market to.

Not only do you have to select the right target market but you need to make sure that they want what you provide. Most people think they need to reach a lot pf people but that’s not true you need to reach the most qualified people.

The key to your success is shrinking the size of your target market so you can market to them over and over again. It is immeasurably better to contact a prospect list of 1,000 people continuously than it is to mail to 10,000 one-
time.

That is why I love lead generation marketing. You can mail some many times to a huge group of prospects and then only contact those who raise their hand and show they are interested in what you have to offer.

If you have an extremely small target market, you should probably forgo lead generation and just start contacting them at least once a month via email or by phone but if you have a huge list of suspects, then you should absolutely use lead generation advertising you start by sending letters to a small target audience to shrink the size of your list.

Bottom line: You need to shrink the size of our target market so you can contact your prospects repetitively.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com

Don't Wait Until You Need Clients, Make TIME for Marketing NOW!

2008-03-25T07:51:00.000-07:00

When your phone is ringing off the hook and you're busy working with clients, the last thing you're probably thinking about is taking time out to market and promote your business. (Big mistake!). You should always have time for marketing because that’s what keeps your pipeline full.

In fact, the two big mistakes most self-employed professionals make when it comes to marketing include: not making time for it, and not being consistent about the process when they do finally start. The longer you wait to put an effective system in place, the longer it will take to have a full appointment book month in and month out.

Think about it, if you don't drink until you feel thirsty, you're already dehydrated. It's no different when it comes to getting new business in the door. Don't wait. The time to start is not when you feel a thirst for new clients - it's NOW! Move "Generating More Clients" to the Top of Your Priority List! Grab your calendar right now and block off at least two full hours each and every business day for client-generating tasks. I highly recommend scheduling two consecutive hours, but if this is not possible for you, break up the time into shorter intervals of time that work for your schedule.

To make the most efficient use of your time, be sure to have a list of marketing activities at your fingertips, so if you happen to find yourself with a last minute cancellation, you can jump right into marketing without wasting time deciding on which activity to do.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com

10 Plus Star Marketing Secrets That Makes a Different

2007-09-01T04:35:00.000-07:00

Marketing secrets that makes a difference in once business. I have a quick question...What is the most valuable marketing asset that you have in your business right now?

If you answered, "my clients," then give yourself a pat on the back.
Your customers and clients are your most valuable marketing asset.

But the sad fact is that most businesses totally neglect their clients and because they are doing that they are losing out on a slew of potential profits and letting their competitors steal then away.

The easiest way to instantly increase you referral business as well as your repeat business is by staying in contact with your clients on a consistent basis.

If you regularly contact your clients, they will always have you on the top of their mind, do more business with you and tell their friends about you.

Here is a big secret: You do NOT want to make every contact with your client only a sales contact. By that I mean that you do not only want to try and sell them something every time you get in touch with them. You need to send them good "content" that they will enjoy and look forward to receiving. Something that will benefit them, or hep them solve there problems. You can make on offer when you are sending these "content,”

The must effective marketing assets is staying in contact with your clients regularly. You must try to stay in contact with your clients at least once a month. That gives you a minimum of 12 "touches" a year. You will get better results if you can stay in touch twice a month. This marketing strategy has made me lots of money.

If you implement this once a month contact system, your sales and profits will soar...regardless of what business or industry you are in.

So I put my 10 star on this marketing strategy because it will definately make a difference in your business.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at http://www.BeAWealthyEntrepreneur.com

101 Ideas for a Client-Generating Business Card

2007-08-18T02:55:00.001-07:00

It's a fact. 90% of all business cards are tossed into the trash within one week. (Ouch!) This is especially true if the person who received your card doesn't have a pressing need for your service at that particular moment in time.

So, how do you protect your business card from taking a one-way trip to the recycling bin? Well, in addition to your standard contact information and tagline, you'll want to consider using the precious real estate on the back of your card, as well. By providing helpful information or a compelling offer, you'll greatly increase your chances of maintaining interest until your prospect is ready to buy.

Stumped for ideas? Here's 101 to get you started:

a mirror copy of the FRONT of your card

acupressure chart

additional business locations

admission pass

amortization schedule

appointment times

artwork

awards or honors received

before/after photos of your work

BMI (body mass index) calculator

body measurements

business philosophy

calendar

calories burned while exercising chart

car care checklist

charities you support

checklist of symptoms

code of ethics

color wheel, complementary colors

common HTML tags

common misspellings

company history

contact information for local government agencies

cost-cutting ideas

coupon or discount offer

courses you teach

CPR instructions

credentials

currency conversion rates

definitions

Dewey Decimal System

disclaimer

educational or useful websites

emergency phone numbers

emergency preparedness checklist

energy-saving tips

fabric care instructions

family clothing sizes

favorite quotations

floor plan

flower meanings

food group pyramid

foreign language phrases

frequently asked questions

fuller description of what you do/who you do it for

fun places to go in town

game schedule for local sports teams

goals

guarantee

heart rate chart

hours of service

household safety tips

how to change a tire

how to jumpstart a car

humorous anecdote

instructions for Heimlich maneuver

list of emoticons

loan payment information

local pharmacists

major clients

meeting schedule

membership card

merchants who'll give discount when card is shown

metric conversion chart

mileage-destination chart

mission statement

Business Launch Day 27: My Ezine Makes Me Money

2007-08-09T01:51:00.000-07:00

Hi there,

It had been quite sometime that I have managed to update my blog. I don't know if you guys know. I'm getting married in a few months and have been pretty busy preparing for the Big Day and working with my private clients, so it's been pretty hectic round here.

Anyway enough about me.

About having an Ezine, You need to have an ezine to stay in touch with you clients. I have an ezine call "Business Abundance" on my site www.BeAWealthyEntrepreneur.com. It's a lead generation site. On there I collect visitors name and primary email address. I send out an email to all my subscribers twice a months, it help put me on to of there mind when they think of marketing. So check out my site for examples of a lead generation site. You can also collect prospect details by having them give you their name and address where you can send your hard copy ezine. Try getting their details by offering to send them a free report or a free sample of your product when placing an ad somewhere, instead of just mentioning what you offer in your ad's.

I have articles, Q/A, Book recommendations, and I promote my services in my ezine too. 10% of my ezine is used to promote my business and I get loads of business from it.

A lot of sistahpreneurs have been asking me about e-zine. Some of them even say, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine." Or I don't know how this would bring me more business.

If this is your case, you may want to consider one of these e-zine
alternatives. They can still help you achieve your goals of establishing credibility, staying in touch with your prospects, and capturing your web site visitors. You need to position yourself as an expert and that you are there to solve their problems.

For the first two alternatives, you'll need an e-mail autoresponder.
This is like a fax-on-demand system that sends out e-mails
automatically when others request them.

(I recommend www.aweber.com, which has a FREE 30-day trial.)

The great thing about autoresponders is that you can set the timing
of a series ahead of time. For example, you can schedule message 1
to go out immediately once a person signs up for the list.
Message 2 could follow two weeks later. Message 3 would follow
two weeks after that. Get the idea?

E-ZINE 1: PROMOTIONS ONLY

If you offer only products and no service on your site, just
offer what you've got in this type of ezine.

Give your visitors the chance to receive special offers that
will save them money at your site. The trick to high sign-up
rates is to make them feel as if they'll be part of an
exclusive group. Use words like "special, exclusive, limited,
VIP, first looks, discounts, savings, club, and members-only."

For example, one site that frequent sells discounted designer
clothes and handbags. (Hooray!) During my last visit, they
invited me to sign up for "discounts, exclusive offers, and
first looks." I jumped at the opportunity!

Don't underestimate your visitors' interest -- many of them
WILL sign up for e-mail offers if you politely extend the
invitation and make them feel special.

Just make sure not to overdo your messages to this crowd.
Keep your blasts to a maximum of once a week. Otherwise
your readers will get irritated and may unsubscribe!

E-ZINE 2: THE "GOOD NEWS" NEWSLETTER

If you don't foresee yourself writing fresh new content
every week or month that you publish, why not make your
newsletter "evergreen?"

This means that you write all your content ahead of time,
and none of it can be time-sensitive. That is, it should
be just as relevant today as it would be a year from now.

Good News e-zines are brilliant and easy to do. Here's how
it works: Suppose you want to publish a short importance
tip every week. That means you'd need 52 tips
for a year's worth of content. Once you had these written,
you'd just set them up on your autoresponder and tell it
when you want them sent out. (For this example, it would
be day 1, day 7, day 14, etc. -- each reader would get a
message every week.)

It's important to realize that when you use a sequential
autoresponder, these are sent as a SERIES. That means
everyone who signs up goes through the series in order,
no matter when they sign up. For example, let's say you
publish a weekly tip like in the example above. If I sign
up today, I start with tip #1. And in 10 weeks, I'll be on
tip #10. But if Sally signs up 10 weeks from today, she
starts with tip #1 just like I did. Get it?

[BONUS TIP: You don't have to write your entire series
before you begin! Just stay one tip ahead of the first
person who signs up for your series. : )]

E-ZINE3: THE MINI EZINE COURSE OR
REPORT

These are very popular right now. You simply create several
e-mails' worth of content to spread out over a certain amount
of days, and set them up on your autoresponder.

Many small business sites offer 7-day courses or reports, and quite
frankly, many of them are awful. So here's a chance for YOU to
stand out. Make sure yours offers really useful or interesting
content that's more helpful than sales.

For example, as a gift basket business owner. You could offer a course called
"5 Ways to Make Her Fell Special Your Most PROFITABLE Year Ever!"
or "5 Ways to Make Your Customers To Feel More Valuable!"
Just sit down and list the 5 ways, then write a few paragraphs
of copy under each.

Then write one final sales message that you'll add on to the
end of the series as the 6th message. This should be a friendly
invitation encouraging the reader to call you for a consultation,
buy your gift basket, or sign up for your service- reminder
service etc.

Paste all the messages into an autoresponder series, set the
timing to what you want (e.g. every day or every few days),
and voila -- you've got an e-mail course!

Your Assignment:

1. Try collecting the names and emails of those who do business with you before you sell or render your service. Store all the names in an excel sheet or a nice database.

2. Create an email ezine that contains the changes in your business, new products and promotions or maybe about special events in you local area.
Send it every month to your subscriber.

Loads of Hugs

Joyce
www.BeAWealthyEntrepreneur.com

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

You’ve Just Got to Burn the Boats to Have Life

2007-07-30T07:18:00.001-07:00

You know you should turn your service into an eBook product, create a new workshop, start a podcast, and write your own book and so on. Sometimes knowing and doing could be something challenging. I’ve learned that one of the best ways to get something done is to give myself no choice what so ever.

There is a myth that talks’s about a captain coming ashore to conquer a new land and finding his forces outnumbered 10-1. Well seeing this, a sergeant asked what they should do, to which the captain replied, “Burn the boats.”

• If you want to create a new product - buy an ad for it in a magazine that publishes in 3 months
• If you want to get into public speaking - offer to speak for free everywhere you can
• If you want to hold a tele-seminar - start promoting the dates now
• If you need to ramp up sales - place an ad for a salesperson today
• If you want to start you own business - start talking about what you do and start getting clients now
• If you want to get in shape - enter a 10K coming up (that was a bonus one!)

Last year, I received a call from someone in the body work business wanting to buy a product I hadn’t actually created, but I had always intended to. I mentioned the product in a networking even I went to. Well, you wouldn’t believe this. I sold her one - and then I had to create it! Funny how your priorities can change when you have no choice. Don’t be afraid to succeed.

So go on and just burn your boat.

Love and success
Joyce

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

What's New At Google?

2007-07-24T15:02:00.000-07:00

The world's most popular search engine just keeps chugging
along - the little train that could (and did) make billions
of dollars and dominate the Internet landscape.

Like a giant tree with a root system extending deep into the
earth, Google seeks to expand and diversify far beyond mere
online search.

In their quest, the little elves at Google never seem to
sleep and toil endlessly to bring us new gadgets and gizmos
intended to make our lives better, both online and offline.

These four latest free offerings from Google's Labs
http://Labs.Google.com - will help you do everything from
organize your thoughts to find the local pizza restaurant's
phone number through your cell phone.

** Google Code Search **
http://www.google.com/codesearch

This one should have the geeks salivating like Pavlov's dog
sniffing out a rump roast!

This new search tool at Google allows you to search for
public source code, the lines and lines of code that make
your nifty software programs actually function.

Instead of writing all the code themselves, programmers can
find and grab huge chunks of code free for the taking.

This makes a great staring point not only for programmers
who want a leg up on finishing projects, but also neat for
would-be software entrepreneurs who want to surf for ideas.

** Google Voice Local Search **
http://labs.google.com/goog411/

Ok, I'll admit to some skepticism when I saw that Google
would help me find the number for the local barbershop just
by talking into my phone.

But Google actually surprised me when I dialed
1-800-GOOG-411.

The phone asked me to say the city and state I wanted to
search, and then asked me if I wanted to search by business
name or business category.

Once I found the business I wanted, Google went ahead and
dialed the number for me.

I found the service no worse than the automated search from
the phone company, and Google offers this service FREE.

Well worth a call if you find yourself paying some hefty 411
fees to the phone company or your wireless provider.

** Google Reader **
http://reader.google.com/

The jury is still debating whether my dear sweet mother will
ever subscribe to an RSS feed (the syndication feeds from
blogs, news services, and more), so I'm not sure how
universal RSS will ever get.

However, Google doess offer a free RSS reader online that
enables you to easily subscribe to blogs, news feeds, and
any other RSS feeds you like.

The readers lets you organize your feeds, update, and view
them all in one place.

Not as powerful as some readers you pay for, but very
functional and hey, you can't beat free!

** Google Notebook **
http://www.google.com/notebook/

Google Noetbook is the most recent graduate of the Google
Labs.

This handy program allows you to organize your notes and
clippings as you travel the web.

Instead of just bookmarking a site in your favorites and
trying to remember why you liked it, with Google Notebook,
you can highlight what you want and click the "clip" button.

You can then organize your notes however you want and then
search through your note text at any time.

You can even share your notes with others.

Google Notebook is available through your web browser after
you download and install special extensions to help you clip
items you find on the Web.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

What’s the First Thing to Do Meeting a Client?

2007-07-24T12:15:00.000-07:00

When you first meet your client, make 2-4 seconds of eye contact, smile warmly, extend a hand, and treat them like a guest in your office.

You want to come across as open, genuine, professional but not stuffy.
Because you will be working to solve a problem for them, many clients will feel anxious, vulnerable, and perhaps intimidated. Some may feel sufficiently
insecure and mistrustful that they act in a confrontational manner. You need to be sensitive to this.

You expecting these possibilities puts you in a position of control wherein you can step back and deal calmly with your clients, disabuse them of misperceptions or erroneous expectations, allay their fears, provide reassurance, and not lose that
“you’re a guest in my office” demeanor.

(Yes, you can always pull out the howitzer later if you need to!)

This allows you to begin to establish a desirable rapport and relationship with your client. Today people are seeking that personal, trusting connection with their service providers. Those that provide thiwith positive expectations.

Big Hug

Joyce
www.BeAWealthyEntrepreneur.com
Business Abundance

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Got e-mail etiquette?

2007-07-24T01:31:00.000-07:00

This has been happening to me on a regular basis. I'll meet someone at a networking event and the next thing I know, I'm automatically "subscribed" to their mailing list. (What's worse is when this happens and I haven't actually MET the person)!

What do I do when I receive unsolicited email?
I'll give you a hint; I don't do business. I promptly unsubscribe.

My private clients will tell you that I'm forever stressing the importance of PERMISSION MARKETING. Not only because of the CAN-SPAM laws of 2004, but also because the "opt-in" method has been tested time and time again, and it just plain works. It allows you the opportunity to build an on-going relationship with both potential and existing clients who tell you they want to hear from you by "opting-in". (Remember the golden rule of marketing? We only do business with those whom we KNOW, LIKE & TRUST).

Now these people who added me to their mailing list could have avoided the end result of me unsubscribing by going about the process in an entirely different way. They could have simply mentioned their ezine, newsletter or weekly tip to me during the course of our conversation, and then ASKED me if I would like to receive it. Unless it was something far out of my range of interests, I would have said yes! The end result would have been a qualified prospect, instead of an irritated unsubscriber.
Oh, and one last thing on email etiquette and then my rant is over...(I promise)!
Please honor the privacy of your recipients by ALWAYS using the (BCC) 'blind copy feature' when you do email blasts. Not all your clients want the world to know that they are on your list, or use your services.

Lot of Hugs

Joyce

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Is this disease holding you back... ?

2007-07-23T12:49:00.000-07:00

Ever have one of those nights where you just could not fall
asleep?

Last night was one of those nights for me. I tried reading,
watching television and listening to music. None of which worked.
Finally, around 3:00 AM, from sheer exhaustion, I fell asleep.

So if you find more typos in this email than usual, you'll know
why!

There is a plague that might be holding you back and preventing
you from becoming as successful as you could be and that is...

EMAIL ADDICTION!

How many times per day are you checking your email? How many
times a day are you responding to it? If you answered more than
two, you might be addicted.

I LOVE email. It is a great tool for communicating and making
money but it can also be a huge time and energy drain.

People are conditioned to expect an immediate response when they
email you, even with the most inane questions. It is your job to
break their conditioning and let people know that you will
respond to their emails at YOUR earliest possible convenience.
One way to do that is to set up an autoresponder message that
automatically goes out whenever anyone sends you an email. The
message tells the sender that you will get back to them within 3
days, 5 days, a week...whatever you decide.

Another strategy is to get a personal assistant (virtual or real)
and have all of your email go to that person before it lands in
your inbox. Your assistant then responds to all the email she
can, forwards messages that need your personal attention and
deletes email that you don't need to see.

This is the route I have taken and it works great. Of course,
initially, it takes some time because your assistant will not
know the answers to all of the questions that but, over time, she
will be able to handle almost everything.

I answer very, very few of business emails I receive; my personal
assistant takes care of that for me. I have a VERY private email
address for personal email that very few people know about. This
email address comes directly to me.

If you have an email addiction, you don't need to go to a 12-step
meeting. Simply implement the strategies I've given you here.
With a little discipline, you can break your habit and by doing
so become much more productive and have more free time for
yourself.

Big Hig

Joyce
"The Business Growth Queen"

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Business Launch Day 29: Build My List with Lead Generation Sites

2007-07-20T03:21:00.000-07:00

Turn your website to a lea generation and sales making machine. Your website doesn’t have to be an expensive, £5,000 site for you to make money. You can start with a landing page used just to collect opt-ins. You can use this to start building your list. An example of a landing page is my site www.BeAWealthyEntrepreneur.com.

On every website always have an:
opt-in-form
Attention getting headline
Few paragraphs of text with information they are seeking
Lead them on to the NEXT STEP (Call to Action)
Contact Info (Email, Phone, AND Address)

People who have found your website are EXTREMELY VALUABLE to you!!! So do everything you can to GET THEM ON YOUR LIST. Even if you have a big website always have a page for you ezine.

Use audio to engage visitors.

What have been doing for the past year to grow my list and has really worked for me is:
I give free LIVE teleseminar to a group of target audience.
I give free reports.
I talk in my local chambers of commerce
I’m also a guest on other teleseminars
I advertise in other ezine, website and publication
I plaster articles all over the web
I attend live events
I give great testimonial for other people’s products and services
I list me ezine on ezine directories

Try doing these thing and see you list grow to a hundred in just a few months.
Check out the next update on my blog.

Hugs

:=))

Joyce

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Having Too Much Work Does Not Equal Good Marketing

2007-07-13T01:37:00.000-07:00

Having Too Much Work Does Not Equal Good Marketing

Small business owners often "defer" their marketing efforts because they're busy. Sometimes, too busy.

But is being busy really the measure of anything?

When I ask busy small business owners what they're busy doing, they often grumble about handling to may clients, dealing with the hassles of running their business, and so on.

One of my new clients started to hire me two years ago, but then didn't. I asked what motivated him to hire me now, and he said in two years he never started his own marketing program. In fact, he found that he was no further ahead now than he was then. So he decided if he wanted to move forward, he needed to hand me the ball and let me help him score the touchdown.

How would you answer these questions?

Are you working with the clients you want?
Are you spending time in ways you find enjoyable?
Are you investing your time in the most profitable ways?
Are you delegating or referring out the businesses you don't want?

To paraphrase Ronald Reagan's question, "Are you better off now than you were two years ago?"

Most small business owners intend to start a marketing program. But they suffer from distractions: They get busy with working in their business. Busy making changes in the office. Busy with outside activities. They get busy ... and stay busy ... and never start their marketing program.

If this sounds like you, I encourage you to hand the ball to someone else. Otherwise, two years from now, we could be having this same conversation.

Check this out to see if I can help you implement a marketing program that works on autopilot.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Business Launch Day 27: Create a Business Card That Gets You Clients

2007-07-10T05:59:00.000-07:00

You can have business card that says your name, company name and how to contact you or a business card that get you clients.

Your business card should be considers a sales tool, something that someone will look at and get a very good idea not only at what you do, but what you can do for them.

You card need to make an impression. Give them a reason to call you or perhaps visit your site. The idea is to get clients to take action.

I remember get a call a few months ago from an interior decorator, she said she wanted to hire me to help her with her marketing. She wanted talk to me just to know how I work and my rates. The funniest thing is she wasn't referred. She just found my card in a doctor's office 50 miles away, she loved what she read and wanted to work with me.

The card just cost me 10 cents.

Not a bad investment on a marketing piece.

OK, so what should you put on your business card to make it client magnet?

It should definitely have your phone number(s). Try putting a set of pull marketing questions at the back that invited the readers to consider working with you.

I recommend putting your tagline.

Here is my card
Front:

Grow Your Business by 60% or More in 60 Days
Joyce Oladipo
Business Growth Expert
Business Growth Strategy Coaching
Freephone: xxx-xxx-xxx
Joyce@BeAWealthyEntrepreneur.com

Back:
Sign up for the Attractive Marketing Ezine and Receive Your Free Ebook
Titles: "22 Mistakes Stopping Small Businesses from Growing"

This card has prompted several colleagues to refer potential clients to me even though we'd only met once at a workshop or networking meeting. The questions on the back allow people to self qualify themselves as to whether 'am the right person for them. Your objective should be to have a card that has your ideal prospect saying, "Wow! I need you!" when they read it. Your card must be legible and client magnetic.

I created my cards with www.vistaprint.co.uk. There is a free option for 250 business cards and a customized option where you can use the back of the card for £20 or so. I always choose this option. And I get to have my card in a few days.

Steps to creating your own magnetic business cards:

What do you want your business card to say to prospects?

What business are you trying to market

Add a call to action, an invitation to call, a compelling offer etc.

You business card is the number one marketing tool you will use most often to get new business.

Big hug and have a great week.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Fellow Femalepreneurs, Here are Opportunities to Check Out Now.

2007-07-06T03:28:00.000-07:00

Here are a few opportunities and cool things to check out:

1. RemarkableWomanMag.com is having a contest - nominate yourself!
2. Deadline to nominate yourself for the Women Stevies Awards is October 1! - stevieawards.com/women
3. Find out how to nominate yourself for the International Business Awards for 2008 - stevieawards.com/iba
3. Enter your Ezine, publication or website to receive an APEX Award – apexawards.com

Remember the main reasons to enter and possibly win an award is to increase your credibility, be exposured online and with peers and to get fr.ee publicity, so must go for it.

Enjoy you weekened.

:=)

Joyce
=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

What's the difference between a $1 bill and a $1,000 bill?

2007-07-05T09:00:00.000-07:00

I want you to think about something for a moment...

What's the difference between a $1 bill and a $1,000 bill?

Is it the paper?

Is it the ink?

What is it?

I really want you take a minute to think about this because
in this question and lies the answer to a very good marketing lesson.

The difference between a $1 bill and a $1,000 bill is not in
the ink or the paper, but is in the MESSAGE on the paper.

What makes one bill more valuable than the other is the
difference in what the two bills say.

Same thing with your brochures and flyers.

What will make one flyer, brochure or marketing material more valuable to you is what’s said on the flyer or marketing material.

The better the marketing message...the more clients you get
from it...the more valuable it is to you.

Period.

Now what I'm going to share with you is an ultra-simple 3-step
formula that you can use to convert any "$1 flyer or brochure"
into a "$1,000 flyer or brochure".

So, here we go...

1. Always, always have a benefit-driven, compelling headline that contains the specific BENEFIT your target market would love to experience from your services.

The headline on your marketing materials is THE most important part of your marketing message and will determine whether someone continues reading the rest of your marketing message or not.

Here are a couple of quick headline tips for you:

* A big, bold promise in a headline always works great.
* Be specific with what you say.
* Talk about what your prospective clients WANT, not need.
* Don't ever use your name or your practice name as a
headline.

Remember, don't just throw together any headline real quick
just to get your flyer or brochure completed.

You should spend most your time, energy, and effort creating
the most compelling headline, specific to your target market,
that you possibly can.

It's just that important.

2. Always be sure to have some type of OFFER in your brochure or
flyer.

Probably one of the biggest and most common mistakes I see small business owners making, giving out a flyer or brochure that just describes the what they technical name, their offer and their contact information.

This is a MONSTROUS MISTAKE.

Every single marketing piece that you use should have some type
of specific (irresistible) offer that you want your prospective
clients to respond to.

For instance:

"Try My Rapid Relaxation Program for 1/2 Off",

"Schedule Your Back Pain Relief Massage By X/X/XX And
Receive X As My Special Welcome Gift"

*"Join My 'Enhance Your Golf Swing In 5 Weeks' Program
And Receive 1 Free Lesson From Bob Smith The Pro (a $75 Value)"

You could also joint venture with other businesses

3. Always have a very specific, clear CALL TO ACTION.

Simply put...always have a set of specific step-by-step instructions for your prospective clients to follow to respond to your offer.

Make the "response instructions" easy to understand and simple to follow.

As well, the more specific you can be with your instructions, the better.

Let me give you an example of a good CALL TO ACTION...

"Here's what you should do now:
1. Call my office M-F between 9am and 5pm at (732)555-5555.
2. Tell Sarah (she's my office manager) that you'd like to take advantage of our Feel Great For Valentine offer.
3. Sarah will than schedule your appointment, and I'll take care of the rest."

Again, it's specific, it's clear, and it's easy to follow.

The last thing that you want to do is put out a flyer or brochure that has a confusing set of response instructions, or even worse, has no call to action at all.

So, there you have it...a simple 3-Step Formula for turning average flyers and brochures into highly effective client attraction tools.

Please don't be fooled by how simple this formula is.

It might be simple, but I promise you that the results you'll get from flyers and brochures created using those three steps will generate a stream of new clients for you unlike anything you've ever experienced from a typical flyer or brochure.

Give it a try. You'll be happy you did.

:=)

Love and hugs

Joyce)

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Business Launch Day 22: Create My Proprietary System

2007-07-03T07:29:00.001-07:00

Business Launch Day 22: Create My Proprietary System

People like to put things into neat little package so that they can digest the information more easily. They also want to trust that you know what you're doing and seeing it spelled out for them really helps. Make it easy for them to see what you provide by creating a program or system that will make it easy for people to trust you, to want to do business with you.

For my service I know that I have a specific approach of working with clients. I had to get them to implement X, then Y, then Z to see growth and because I had the opportunity to do this so many times. I realize that there was a pattern that I can call my system to help small businesses grow their business.

I know that my system will give me a lot of credibility. People can foresee getting results because the process seemed logical and doable.

• Find a niche
• Strategize your remarkable advantage
• Develop your core marketing message /materials
• Package what you do and know
• Get out there in a big way
• Generate Referral
• E-zine marketing
• Keeping in touch
• Networking
• Speaking
• Direct outreach/direct mail
• Publicity marketing
• Joint Venture/Strategic Alliance
• Lead Generation Website
• Mastery Selling System
• Plan for success

So the Business Abundance System tm is born

I've started sharing this process of creating a system or programs with my clients and they are getting great results too.

Steps to creating your own system:

Outline the steps that you take to get results for your clients

Keep it chronologically

Name your program or system based on the results you ideal clients gets

Congratulation you now have your own proprietary system to call your own

Big virtual hug

JOY)

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Press Release Perfection

2007-07-02T09:15:00.000-07:00

MY FIRST TRY

Serial Entrepreneur Joyce Oladipo Respond to Frustrated Small Business Owners about the Launch of their Own Business

Business and marketing coach Joyce Oladipo answers the most asked questions about what's really holding people back from starting a business that really makes them money. Over the years she has identified the key obstacles stopping people today from taking the plunge. Now in her blog she is recording a step by step system that you can use to launch your own business within 90 days to start making you money.

Luxembourg,Lux (PRWEB) March 5, 2007 -- Business and marketing Coach Joyce Oladipo will record every move of her new business —live—as it grows from just having a small business that makes you no money to having a business that makes more money that than expected.

“Small business owners can see how a fellow small business owner builds a business from starch. All known and unknown obstacles will be seen too” says serial entrepreneur Joyce Oladipo. “Hopefully, they will also pick up great ideas concerning starting a new business as well as inspiration toward their own business’ success!”
Visitors to the site will witness specific marketing strategies that will help with my success

The list includes:

- Having a Unique Perceived Benefit
- Ezine
- An Educational based marketing
- Implementing and automating system and automation
- Packaging a product or service
- A Lead generation system
- Overcoming clients obstacles
- Getting traffic to a site
- Using contact management system

She’s recording her results live in her blog and she offering her solution to any problem she experience. You can see it at http://beawealthyentrepreneur.blogspot.com

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 21: Package Your Service to Rise above Your Competition

2007-07-02T06:55:00.000-07:00

Human nature seems to want to make us "package" ideas, categories people and label things. I make thing much easier.

Here are the steps I took to package my service.

1. Identified the unique selling preposition for my service

I created a package that includes everything my clients need to experience the USP of my service.

2. Create a workflow diagram for my service. Created my own proprietary system or program

List all the steps I took to virtually help my clients and create a system or program. I created "continuity" programs instead of one session at a time, so clients can get better result.

3. Create a method to present my service

I present my service as a list of steps to delivery service.

4. Named my service
The name of my packages described my USP, and it was distinctive to remember. "Condensed 2-hours Business Growth Marketing Program (http://www.bookmoreclients.com/bgmp.html).

5. Add a risk reversal to my service

I guaranteed my work and stood behind what I do

6. Prices my service

I charged enough to make profit. I gave 'em options
Now outline your steps you take to help your client. Create a system or program of it. Next name the system or program based on the result your clients will want to get from it. Transform your service to include continuity programs that includes a time period. Include a guarantee then price your service to make you money. It's that

Love and success,

:)

Joyce

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Useful Tools and Links I Found Pretty Cool

2007-06-27T08:15:00.001-07:00

I have just carve out a little time today to give you a glimpse of some o the tools I use that I think you would get the most value off.

Process mapping
SmartDraw- www.smartdraw.com

Mind mapping
Mindjet- www.mindjet.com

Develop a strong will to work on what import
Temptation blocker- www.webjillion.com

Cut your audio learning time by half
Window media player- Play speed setting

Speed read PDF's and word documents even is you can speed read right now
Really easy reader- www.reallyeasyreader.com

Never waste time looking for password
Roboform- www.roboform.com

Never search for a file again
Google desktop- http://desktop.google.com

Leverage Google for company email
Google Hosted - www.google.com/hosted

Get everyone on the same page
Google Calendar - www.google.com/calendar

Have all your data at the tip of your hand
Box.net - www.Box.net

Check them out alright. They are pretty cool.

What tools have you used that have been pretty productive?

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 14: Construct a Compelling Marketing Message

2007-06-26T08:36:00.000-07:00

Ok, now that I’ve crafted my ideal client profile. It’s time to start thinking about my marketing message. What I say to others about me and what they read about what I do in marketing materials.

If people’s eyes just glaze over every time I tell them about what I do, if they are not getting enthusiastic at all then my message is not working. My marketing message is the make-or-break element of the growth of my business.

Your message is compelling when a potential client say “Wow, you’re exactly what I need! Can I have your card?”

Once I have developed an effective marketing message I started to use it in all my marketing materials such as:

• Flyers
• Advertisements (print, radio, T.V.)
• Business cards
• Selling presentations
• Website
• Speeches and workshops
• Daily correspondence
• Proposals
• Brochures

Here are steps I used to create my marketing message

1. Identify your target market
2. Identify the problems they face
3. Present your solutions to their problem
4. Present your results

My claim is “I help small business owners struggling to market their business effectively, grow their business by 60% or more in 60 day or less.”

And my elevation speech is “I work with small business owners struggling to market their business, grow their business by 60% or more in 60 day or less. What separates me from the others is that I only specialize in helping you grow your business. I implement a specific step-by-step marketing system that helps you see results in as little as 60 days without spending extra money on advertising. As a result, those who work with me grow the business with ease in less time.

Would you like to know more?”

I got a lot of attention with that one when I used it in at my networking event.

Use my template below to create yours.

“I would with (insert ideal client) who struggle with (insert client challenges) and would like to (insert result and benefits)

What separates my service from the other (insert competitors) is (insert your USP) and because of this clients receive (insert motivator and your claim)

My tag line or slogan is “Grow your Business by 60% or more in 60 days”.

My tagline contains the entire essence of what I do, including results. You can use your tagline instead of your elevation speech of you are press for time, I also use my tagline on my

1. Business cards
2. Marketing material
3. Voice mail
4. Website
5. Email signature
6. etc.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

9 Ways to Get More for Your Marketing Dollars with Improved Marketing Results

2007-06-22T08:29:00.000-07:00

1. Deliver an educational based message. People want information, that’s why they surf the internet, attend seminars, subscribe to ezines, network and request free information. With educational based marketing, you establish trust and credibility by giving free information that helps solve their problem. Educational based marketing captures prospects earlier in the decision process and establishes a relationship of trust, resulting in dramatically high return for your marketing. What could be easier!

2. Do you have an ezine, well simplify it. Many small business owners produce multi-page ezine or newsletters that cost a fortune to design, print and mail. Remember, the purpose of an ezine is to deliver information and reinforce why prospective clients should choose you over other businesses. A simple educational alert of even one or two pages works just fine. Your ezine size is not nearly as important as the value of information in your ezine and how often it been sent.

3. Most businesses don’t need a brochure, so don’t spend money on four-color brochures except you have a business that sells something colourful, such as art or gemstones. They’re expensive and, in most cases, not necessary. And even then, you can often find alternatives that are less expensive than brochures, such as photographs. If you want a beautiful “gemstone” to impress your prospects, your clients or yourself, that’s fine. But don’t expect it to be a cost effective part of your marketing program.

4. Don’t use institutional ads. Institutional ads are the thing of the past. For decades institutional ads have made impressions on audience without generating measurable results. But what’s good with an impression if you don’t know the identity of the person on whom you made the impression. The best way to advertise is use to use a lead generation method. An accountable a method that generate inquiries from genius prospects, so you can tell what works and what doesn’t

5. It’s not effective to deliver your marketing message through mass marketing. Newspaper or magazine ads or TV commercial, are the most expensive type of marketing. You’re using media tone and space to explain how you can help someone solve their problems. Instead, I suggest you use the media to offer your message and not to deliver your message, so when prospects interested in your service contact’s you, send them your information packet or a direct marketing letter make sure you get their email address too. This allows you to deliver much more information to the person who was interested and you can build must better relationship.

6. Don’t’ use media publicity to gain exposure. Media exposures usually don’t directly affect your bottom line. To increase publicity’s effectiveness, use it to establish credibility and generate inquiries from qualified prospective clients

7. Stop cold calling. I’ve never heard anyone say they like to be solicited by telephone. I urge you to invest in a marketing program that attracts qualified inquiries. Lead generation marketing is the best way to get lead for your business. Try paying for a lead generation ad in a local newspaper to get people to call you instead.

8. Hire an independent coach. Focus on securing a Partner not just an advisor. As the business world continues to evolve and change, it’s imperative to follow a strategic path that is easily upgradeable, expandable, and flexible. In order to have focus and achieve your ultimate vision you need a good success team. Your coach is not someone who just gives advice and leaves you on your own. Your coach should be someone who holds you accountable for the profitability in your business, someone who holds you accountable for the barriers you need to overcome, and someone who can guide you down a business path that allows you to continually exceed your definition of success. Bottom line, your coach should help you execute not continue to just make plans. If you’re currently working with a coach or a consultant and you’re not achieving the profitability goals you’re seeking, re-think the relationship and determine if they’re really a strategic partner or just an advisor.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

I Have a Story for Business Launch Day 7

2007-06-21T06:03:00.000-07:00

Some of us have a compelling story. We are drawn to our particular skill, talent or profession by a compelling moment that changed everything in our lives and it’s because of that moment that we decided to dedicate the rest of our professional lives to doing what we do right now.

My compelling story is pretty much detailed on my ecadamy profile. I’ve been repeated getting some emails from people that have read it and thought that was one of the reasons they subscribed to my “Attractive Marketing” ezine and hired me. It spoke to them because I’d been in their shoes too at one point. They told me that they too have traded time for money and I was getting nowhere. They were also having trouble with keeping up with the bills that was coming in and that to see someone survive it and thrive, makes them fill they can do it too.

You may have a compelling story that no one else has. You compelling story may be that you overcame a serious challenge in life or in business that caused you to change your course and do what you do now to help others with the same struggles.

I sometimes use my compelling story “filling my business to capacity in less than 10 months and keeping it consistently full” when I talk to potential clients.

So start creating your compelling story around your business. What brought you to do what you are doing today?

After creating mine, I sprinkled some on my marketing materials and in conversation too.

WHAT IS YOUR STORY?

Big virtual hug

Joyce

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 7: My “WOW” Factor That Got People to Want To Work With Me.

2007-06-19T08:35:00.000-07:00

Discovering or creating my unique selling proposition or extra value proposition is one of the steps I need to complete before going out there to market my business. Before I can complete it however, it is important for me to have a good understanding of this very important concept.

In order for any business to grow and survive in this challenging market place of the 1990's and beyond I must be able to successfully answer these two questions:

1. Why do people buy from me?
2. If they aren't buying from me now, why should they.

A USP/EVP is more than just a cute slogan or catchy phrase. If there is no benefit there them it’s not a USP/EVP.

Here are the steps I took to create my USP/ EVP

1. Contact some of my customers or prospects and invite them to share with me why they do business with me or my competitors and why they needed this service.

2. Conduct a focus group with my virtual staff in order to gain their perspective of my USP.

3. Do a competitive analysis of my key competitors in order to isolate their strengths and weaknesses.

4. Compile all of the information gained from this research, my prospect or, and my competitions and clearly define their USP.

Here is what have been able to come up with and I’m still working on it.

Grow Your Business by 60% or more in 60 days without spending extra money on advertising

You Unique Selling Preposition/ Extra Value Proposition must answer these questions?

1. Of all the people in my field, what do I do that others do not?
2. What features of my practice set me apart from others?
3. What benefit can I promise that others do not
4. What should y prospective client worm with ME as oppose to someone else?

Grab a paper and take some time to think about your offers as oppose to what your competitors are offering and write it down. We’ll use this later in this 90 days launch to educate your environment on what make you unique in your field. I notice clients pay attention to this.

Create a practice that is truly noticeable. Seth Godin urges us to put the Purple Cow into everything we build and everything we do, to create something noticeable. His book is a manifesto for business owners who want to create product and service that are worth marketing in the first place.

Try adding extra values to your offers too. Add power and credibility to your service

Here are a few examples of winning USP’s I know of.

1. Avis Rent a Car “We’re number two. We try harder.”
2. Federal Express “When it absolutely, positively has to be there.”
3. Domino’s Pizza “Fresh, hot pizza in 30 minutes or less”

What do all three of these slogans have in common? They
are powerful statements of uniqueness that helped to propel
their respective companies to success.

Avis Car Rental knew that Hertz, the number one car rental
company, was so much bigger than them that they couldn't
compete head on so they positioned themselves as the number
two car company that worked harder for the customer.

Federal Express based their slogan on a promise of delivery
reliability. Dominos based their slogan on the fact that most
pizza eaters don't care how much stuff is on it but that it was
hot, fresh, and delivered fast.

Live Up To Your USP

Be bold when developing your USP but be careful to ensure that you an live up to your USP. Your USP should have promises, guarantees,policies and procedures, employee evaluations and other reinforcing processes to make each USP come alive.

Having a strong USP can make your business super successful, on the other hand, having a USP that you can't live up to is suicide. I'm sure that Domino's had to eat the cost of a lot of pizzas when they didn't arrive within 30 minutes, but they developed a system that allowed them to deliver on their promise consistently.

Come on get going. Start working on your winning USP.

Love and Success,

Joyce

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 4: Research My Niche and Craft My Ideal Client Profile

2007-06-14T09:01:00.000-07:00

No matter how unique my service is. I had t make sure that I was marketing to the right audience because if I try to market my product and service to the wrong people, I’ll quickly go out of business. SO the first thing I did after getting my team was to define who my target market is. You can’t be all thing to all men.

A niche market is a specific group of people or businesses who wants and needs your products and services, and can afford to pay for it. Because am targeting a smaller number of people with the same amount of money. I’ll get more for my money because I’m spending more per prospect than I would if I market to a bigger market.

One huge advantage of niche marketing is that its client centred! And that’s because I’m finding specific value added solutions that helps them solve their problem and meet their needs.

How did I find my niche: I answered these questions

1. Who are my best clients?

2. What do my best clients have in common?
• Income

• Geographic Location

• Number of children

• Age

• Lifestyle habit and hobbies

• Employments type

• What car they drive

• Number of employees

• Number of offices

3. Who are my worst clients?

Who are my worst clients with regard to the income they generate, how difficult it is to work with them and how much profit will they generate.

What do my best clients have in common?

1. Where can my prospect be found?

• At home, what time are they at home, what neighbourhood do they live?

• Where do they work?

• What organizations do they belong to?

• What conference or workshops do they attend?

• What other professionals service provide them services?

• What website do they visit frequently?

• What directories are they listed on?

• What publications do they read?

• What radio station do they listen too?

• Speak to a list broker to find out if these groups has a mailing list (90% of the time there is always a list- no matter how obscure the niche might sound)

• Where do they network?

4. Do I have any expertises related to specific types of business or people?

I notice that I have experience with working with service professionals. People like to buy from people that have “been there and done that” and walked in their shoes. If you have experience as a practitioner in a niche you’ll have an advantage selling to that niche.

5. Can I easily contact my niche?

I will not choose a niche that doesn’t have an association, a trade publication, or hold conference, because these are the primary tools for contacting my prospects fast and fuelling my word-of-mouth effort.

6. Can the niche afford my products and service?

The niche that ‘am marketing too needs to be affluent enough to buy my products and service without having to worry too much about over spending.

7. Is there a successful track record of selling my type of products and services to this niche?

8. How much competitions are there in the niche

It’s better to jump up and down in a pond than an ocean. The more competitors I have to deal with, the more aggressive my marketing effort will have to be to be the winner.

9. Is the nice big enough to sustain your business?

I have to enter a niche that has the economic to sustain my business over time. One of the first calculations you should do when deciding a niche is a breakeven assessment. The assessment tells you hoe much of the market you have to penetrate just to breakeven in the first year.

Steps I took to find my niche locally:

1. I looked in the yellow pages under the business category. I looked at what my competitors are doing, what they are not doing, and what appeals to me. I wrote it all down.

2. I went to my local library and look at several different yellow pages directories in different locations to get more information.

3. By now I had a good understanding of what gaps- weakness (as well as strengths) each of these competitors has.

4. Then I rang them up and ask them to send me information on their services. You may want to ask a friend to do this for you. By getting these information you now get more details about their business

5. Then I rang at least 15 potential prospects from my niche. I told them that I was thinking about starting a business that helps them solve their problems and you really like to ask them a few questions. Most of them will be happy to help but you must make it clear you are not trying to sell them anything.

6. Now I have everything I needed to find out what my prospect would like and dislike, what my competitors are not providing and what I’ll like to do.

Because I was also planning on going online I took these steps to find my niche online:

1. I checked online for my preferred business. I looked at what my competitors are doing, what they are not doing, and what appeals to me. I wrote these all down.

2. I research where my competitors gathered. Visit online discussion groups at:

• Yahoo: http://groups.yahoo.com

• Google: http://groups.google.com

• MSN: http://groups.msn.com

Then I did a search to find people in the profession I’ve chosen. I just entered the name of the profession in the search box and waited for what came up.

I did the same with online networking groups at:

• Ecadamy: www.ecadamy.com

• Ryze: www.ryze.com

• Linkedin: www.linkedin

You can use the same technique to find organizations and associations of your potential clients.

3. I participated in discussions on their boards, forums and blogs. Join the groups that interest me, began reading their discussion, and start posting questions as well as answer post by others. I got involved in conversations. By doing this I was able to accomplish these few things:

• I became more knowledgeable about the niche.

• I discovered how to find and reach prospects in the niche

• It was now easy for me to decide if the niche I’m planning in pursuing is profitable niche to build a business around.

Go to www.goole.com and search on “profession name + association”. For example, “healing arts association”. This is where you can find if your chosen profession has a membership site.

Having answered all these questions you should have a good idea of the type of people and business you would like to focus on.

Craft your ideal client profile

I’m going to ask you to stop serving anyone and everyone that comes your way. I know this sound contradicting. It isn’t? It’s actually the core of you having a successful business, believe it or not.

Before I move forward, here are several things that universally constitute my ideal client:

1. Those I really enjoy working with.

2. Those who need my help badly.

3. Those who recognize that working with me is essential

4. Those who will get great results from working with me (and write testimonials to prove it)

5. Those who will tell others about me and refer other clients over and over again

6. Those who can easily be identified and contacted

7. Those who are happy to pay my worth without negotiating

I wanted a business full of these types of people (Trust me, it’s a lot more fun and it’s not difficult to get). To have a business filled with these types of people, I needed to stop marketing to anyone and everyone and start targeting a specific target audience.

Here are a few steps I used to craft my ideal client profile:

1. I got specific about, who my best clients are.

To do this I started thinking about my most favourite client or a classic client I'll like to work with. Someone that fits the criteria I outlined earlier.

2. The I wrote down my ideal clients situation that I can solve, their struggles, and any other common denominating aspects that would a requisite for being the best client for my product and service

Try using these steps to define your target audience and craft you ideal clients too.

Try using these steps to define your target audience and craft you ideal clients too.
If you have any questions at all about this just leave a comment, I’ll replay immediately.

Love and success,

Joyce

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 4: Interview/Hire a virtual assistant. Build a team for success

2007-06-12T03:09:00.000-07:00

If you want to grow your business, you need a virtual assistant, and by “grow”, what I really mean is “make more money”.

You maybe thinking you do not have enough money to hire an assistant but a virtual assistant doesn’t have to be expensive. You can have someone work in your office or on their computer from somewhere across the country for a fraction of hiring someone full time. You can even hire a part-time college student.

Virtual assistant charge you for the actual time worked. Which mean, if they only worked 65 minutes on your project, you only pay the hourly rate for that 65 minutes.

Some virtual assistant usually have two payment options: Pay-As-You-Go (hourly) rate or a Prepaid Retainer (at a reduced rate) usually 10 hours per month, which is my preference

I have been working with a virtual assistant for one year and I have a fantastic relationship with her. Her name is Liz and she lives in Boston. I started with a 5-hour Retainer, additional hours are billed at the same retainer rate.

The 5-hour Retainer Rate is $55 an hour, billed in one-minute increments, with a five hour minimum rate of $275 paid in advance every month. BONUS: HTML newsletter maintenance at five-hour retainer rate.

Then I upgraded to a 10-hour Retainer hourly rate for a long-term partnership. Additional hours are billed at the same retainer rate; however, unused time does not roll over to the next month. The 10-hour Retainer Rate is $50 an hour, billed in one-minute increments, with a ten hour minimum ($500) paid in advance every month. BONUS: HTML newsletter maintenance at 10-hour retainer rate.

Here are a few tasks I was able to delegate out:

• Confirm client Condensed 2-hours Business Growth Marketing Programappointments
• Enter business cards/contact information into ACT
• Planning business and personal travel- planes, car, hotels, vacations
• Sign me to other teleclasses and workshops
• Internet research and fact checking
• Editing and proofreading
• Maintaining ezine and clients mailing
• Formatting and sending ezine
• Submitting my articles to other publications and articles sites
• Placing ad in other publications and websites
• Designing PowerPoint presentation
• Mail thank you notes

Here are the things I did to get my virtual assistant

• I visited www.AssistU.com and filled out a form detailing what things I need delegated and what my business goals are.
• I also did a search on Google for “Virtual Assistant” and got several leads and organizations.
• I was recommended a few VA’s. I also found a few VA’s from some VA organisations.
• Did a few interviews with the one’s I found interesting and made a few selections
• I worked with different VA’s for 4/5 months before I decide on the VA I work with now.

If you can not quite see how an assistant could help you deal with all the time-suckers in your business, keep a log of your business activities for a week, including how long each task takes for you to complete, then review it. Circle all the tasks that an assistant can help you with (there should be quite a few!). Consider the numbers of hours those things has taken you to accomplish, and decide if the £25-£50 an hour for the assistant would be worth the investment. If you think you can't afford it right now why not ask around in your network for someone who would be interested in an exchange of service.

Here is a list of recommended virtual assistant service I know:

www.teamdoubleclick.com

www.virtualassistantnetworking.com

Donna Toothaker
www.1stca.com

LauraLee Sparks, The Simple Solutions ~ Virtual Assistance
www.TheSimpleSolutionVa.com

Michelle Murphy
www.Murphyassistants.com

You want to look for Va’s that are well-versed in helping entrepreneurs grow their business. Start small and add hours as you feel comfortable and for what you find necessary. You’ll never regret it.

Love and success

Joyce

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Gigantic tubs of Popcorn

2007-06-09T12:10:00.000-07:00

I remember a few months ago I saw the movie "The Departed" starring
Jack Nicholson, Matt Damon and Leonardo DiCaprio. In my
opinion, the movie was just okay and really didn't live up
to the hype.

Of course, whenever I go to the movies, I need to get
popcorn. Since I went with a friend of mine, we ordered large. Big
mistake! The popcorn was friggin' huge. This ginormous tub
of popcorn was enough to feed a small village of children
for a week!

And don't even get me started on the size of the Coke. The
soda was almost bigger than my head! And honestly now,
should you consume anything that's bigger than your head?

I also realize that in America, bigger is better. The
average American would rather shovel loads of slop from a
buffet line than get tiny portions at a fine French
restaurant.

Consumers are also attracted to people who are larger than
life. They are fascinated with celebrities no matter how
they became celebrities. Take, for example, Paris Hilton.
She is simply famous for being famous.

Look at Anthony Robbins. He was doing small personal
development seminars in Holiday Inns before he was put on
television by an infomercial company. Tony became a
celebrity by paying for media time.

No matter what your business is, if you can create a larger
than life persona and become a celebrity, even if you're
just a celebrity to your target market, your business will
never lack for leads, customers or profits.

Celebrity is something that you can manufacture and
something you should do.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 3: Building a vision for my marketing

2007-06-08T07:23:00.000-07:00

How many people do you know that has started a business, with no vision statement “Business plan”? Yeah I’ve met a lot of those people too. They are usually not the ones that are marking ends meet.

All successful business owners have a business plan to guide them. The question we need to ask our self is: “Am I going to be serious about my business or am I just going to dream about being successful?”

No more ad hoc marketing- having a business plan is crucial and it makes a big difference in the way we grow our business.

Here is my simple, effective and non-complicated business plan. You can copy the template to create your business plan too.

Statement of Purpose

I am a full time business growth marketing consultant, whose income is derived from helping small businesses growth their business in less time with ease.

Goals

Financial

6 month (June 2007 – December 2007): To gross $60,000
12 month: To gross $100,000 in 2008
24 month: To gross $ 240,000 in 2009
36 month: To gross $ 375,000 in 2010

Marketing strategies

Attend (and sit on the local board of) a BNI Breakfast Networking Group because many of the members are self-employed and looking for new was to grow their business (and so are their friends)

Give business growth seminars because my ideal clients love going to marketing seminars to learn how to grow their business and make more money

Give free tele-seminars on various Business Growth topics because it’s a way of getting new people to hear about me and sample what it’s like to work worth me, at a low cost.

Send my bi-weekly ezine entitles “Attractive Marketing” because my ideal clients and referrals fine is useful

Regularly write articles for association newsletter because readers of these ezine will sign up for event and classes

Create strategic alliances with people who share the same clients and target audience as I do because I can drastically reduce the amount of time I use to spend looking for these people.

Be a guest on a podcast/radio show at least three times a year

Promotional Materials

Direct mail letters
Booklets
Ezine
Trade shows “Special report”
Business cards
Press Kit
Video
Audio

Programs

The Basic Coaching Program for Individuals
The Boot Camp Group Program
The Client Attraction VIP Total Access Mentorship Program

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Business Launch Day 2: Prioritize My Marketing List

2007-06-07T07:19:00.000-07:00

If you’re like me, frustrated by the sheer volume of tasks that cross my desk each day, then you’ll understand. I notice that I barely get anything done sometimes; it’s frustrating because things are just piling up. Sometime I wish someone can just tell me what to do first instead of having to play the guessing game. Well I’ve found a system- The Franklin Covey system of prioritizing your day (www.franklincovey.com). It’s a system that made a tremendous impact on the way I run my tasks each day. Steve Covey the author of the “The 8th Habit” was invited to Luxembourg to teach how to effectively manage our time and he mentioned the system.

Here is how I used the system. Instead of listing all the to-do’s that I have in my plate with no rhythm, I organize them into “What Matter Most” I suggest you go to the website I mention above and take their day long management course on prioritizing task for your business. It’s extremely helpful.

Here are the steps I took to priorities my task:

I wrote all the task I needed to get done including the day’s workload and other tasks. I didn’t bother to write them in a particular order, then I using a column labelled “A.B.C” and categorized each task.

“A” is what I MUST get done today without question
“B” is what’s important to get done
“C’s” are stuff that can wait for a few more days.

Once‘ve ranked them, I then re-rank the alphabet- A’s by numbering A1, A2, A3 etc. This has been a fantastic way for me to get all the important things done, instead of procrastinating.

If you really don’t have time to work on your marketing, then you might need to create daily breakout where you take time off for about 30mins to work on your marketing.

And if your existing clients are the one taking too much of your time, try clustering your client appointment for efficient use of your time, by having a new schedule about when clients can see/work with you. With that, you can free up time to market to new prospects, network, write articles/press release, or prepare for a talk.

Big virtual hug

Joyce

"The Business Growth Queen"

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Day 1: Clear the Decks and Get Rid Of the Leaks in My Day

2007-06-06T06:09:00.000-07:00

Here is the first day of my business launch.

One of the first things I did to get me started in growing my business is to make certain that I actually create time for marketing. You see, most people put marketing on the back burner, something they get to once they have out all the fires, once they answer all the email in their inbox, once they sent client what they have promise etc. I know it’s really important to do all this things, but we have got to realise that if we don’t make the time grow our business, out business will die.

Clear the decks and get rid of the leaks in my day.

I have set apart 4 hours of marketing per day for the next 90 day to grow my business. You might gasp at the number because you don’t spend any time marketing at all. If you think this might be difficult, you might have to look at what’s taking your time, because they are usually a lot of non-essential things that are eating up your time. I call this the “leaks” in your day. For example working on non-business things during the day, reading the paper, answering non business emails etc.

Here is how I clear my deck:

I listed all the things that take up my time each day. Including curricular and extracurricular activities

I tick the things that I could do without the next 90 days. Things that eats’ up a major part of my time.

This mantra will keep me going the next 90 days. “ A strong focus now created a different future later”

Big virtual hug

Joyce

"The Business Growth Queen"

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Launch Your Business in 90 Days

2007-06-05T01:25:00.000-07:00

This is scary. I will not fail. I must not fail. What if I fail I won’t. 90 days seems like a really long time if you are waiting for something, but if you have a LOT of work to do it really doesn’t seem like that much time.

Take a DEEP BREATH, Joyce. Tell yourself to focus. Now I will write the finishing touch of today’s blog.

BUT 1st! I want you to know I started this blog yesterday: “Launch your business in 90 days”. I’m hoping to show small business owners like mine how to grow their business from scratch in the next 90 days. A lot of people don’t know where to start with their marketing. In this blog, I would list the basic steps I take everyday that would help me with my marketing. Every success would be detailed in my blog. So make sure you check it out regularly.

Here are the lists of things ‘am going to do to grow my business.

Well, I better get to work!

Launch Your Business in 90 Days

Day 1 - 5:

• First of all I will clear the decks and get rid of the leaks in my day
• Prioritize my marketing task list
• Building a vision for my business
• Interview/Hire a virtual assistant. Build a team for success

Day 6 - 13:

• I will share how I will research my competitors to create a unique angle for my business.
• Strategize my remarkable advantage by developing a USP
• Create a compelling story and create a list of credibility factors
• I will get clear on my niche and expertise. I will tell you how I craft my ideal client profile, research my target audience because my business depends on it. I’ll check out where they hang out.

Day 14 - 21:

• I will work on constructing a compelling marketing message and come up with a claim. I’ll have my elevation speech memorised and create an effective tagline.
• I know what I offer so I’ll package my offers and charges and give options

Day 22 - 29:

• I’ll start creating my own proprietary program
• Create an effective business card that get clients
• I’ll create a lead generation site to help build my contact list
• I’ll improve my e-zine to add more value and build trust and also create a email signature that attracts clients
• To get me business out there, I’ll create a letter of introductions to educate my environment about what I do.

Day 30 - 44:

• I will share all the ’simple’ secrets I’ll use to get publicity. I share what works and what does not work.
• I will contact 20 radio or podcast stations to see if I can get my story covered. I will let you know step-by-step how it unfolds.
• I will begin to contact 100 internet marketing experts for a future marketing strategy for my ‘official’ website.
• I’ll team up with strategic alliances to get the word out

Day 45 - 55:

• I’ll start networking
• Once I have a lead generation site created, I’ll start getting traffic to website using these tactics. I plan to discuss and demonstrate how use them.

 Pay Per Click
 E-zine
 Cross Promotion
 Tele-classes
 Speaking engagements

Day 56 -89:

• Work my marketing pie. I will list what I did to get the best results.

 Network where ideal clients network
 Join association that allows me to rub shoulders with them
 Write articles for publication and website they like
 Create a few free stuff:

Special reports
Checklist
Templates
 Create a signature talk for a workshop/seminar they attend
 List the event in publications they read
 Set up a referral partnership/Joint venture with people they do business with on a regular basis
 Write an e-zine they would be interested in reading. Build a list.
 Give free (or paid) teleseminar they would dial in to.
 Start my own podcast and podcast with other business
 use of blogging
 use polls & forums
 Implement offline strategy and process

Direct mail

Day 90: LAUNCH PARTY!

Enjoy

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

The Whole Truth, Nothing but the Truth about Launching Your Own Business

2007-06-04T11:31:00.000-07:00

I'm re-launching BeAWealthyEntrepreneur.com, my business growth marketing business to show how you can successfully launch a business from scratch even if you have just little budget. On this blog I will share a lot of the secrets that I haven't shared before.

I have been in business for the past few years and over the years I have managed to refine the process I've used to grow my business to bring me more money. I would love to show you live how I would grow my business even if I have zero clients. These are easy step by step process that works for any business. I would document all my ups and downs, whatever challenges I face all the ways and all my success. It would be as if you were there with me.
There would definitely be moments where some things wouldn't get me the result I want but there are other strategies that I would implement that would work. All these I would share with you.

So come on! I am going on an adventure and I want you to enjoy the ride with me.

Are you ready?

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

The ugly truth about your business...

2007-06-01T08:17:00.000-07:00

The might be hard but what I'm about to tell you about your business is not fair.
But, it's the truth and it's a fact that you need to fully understand.

Here 'tis...

Being a master marketer of your business is more important
than being a master at what you do.

Sure, the guy who makes the best burger in town should be
more successful than McDonalds but he's not. Why? ‘Cause McDonalds has better marketing.

The best chiropractor in town should have the most business, but
she doesn't why? It because the lady down the street has a better marketing.

You need to be good at what you do but you also need to be
GREAT at marketing to succeed on a massive level. That's the
bottom line.

Get this fact hammered and you will surly rise to success.
=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

Five Keys To Telemarketing Success

2007-05-22T06:49:00.000-07:00

Five Keys To Telemarketing Success
by Joyce Oladipo, "The Business Growth Queen"

Telephone can be used to effectively market your business.
Some people have difficulties telling people about their business over the phones.
Here are five guidelines and tips that you can use to grown your business.

1. Have A Script

The real key to effective telephone marketing is having a script. Top of the head answering is not a good idea. A script, an outline, notes, flip cards, some written
tools to help you stay on track are important. Most of the best telemarketing companies create scripts for their business. This scripts are used by there their staff to bring in more business.

2. Courtesy Pays

Courtesy is a very important aspect of telemarketing. The person you are trying to do business with is someone you’re not in main contact with, you can't see you; they can only react to what you are saying and how you're saying it.

3. Don’t Take No As An Offence

Not every one you call would be interesting in your business. So don’t take no personally. It might be that it not what they want at that time. Sometime they can shut you up by hanging up you just have know how to deal with these; don’t let it put you in a shell. Don't take it personally.

4. Practice Makes Perfect

Practice makes perfect, or at least better. You need to call continuously maybe at least twenty or twenty-five calls of a particular type with a particular offer before even beginning to be judgmental about your calling, yourself, your skills or the results. If you've never used a telephone this way before you'll be understandably uncomfortable with the process.

5. Call, Just Call

Until you pick up the phone and call, that's when you will no if it works. Until you keep on calling that when you get perfect.

It's always important to remember that you were not made perfect in a day. Everything you now how to do were once difficult and uncomfortable for you.
Stretching your comfort zones and mastering new skills is an important reoccurring part of living to be enjoyed not feared.

Learning telemarketing skills, mastering them and being able to teach them to others is a way to greatly enhance your value and worth and be able to increase the sales and
profits of just about any business you're involved with.

Unfortunately, I've discovered that many businesses don't like using this tool or because of the DO NOT CALL LIST, they think people no longer use it. For many reasons thatis correct.

But there is one marketing tool every business should 'legally' be using "the phone" in order to grow their business.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com.

What's Unique about LIVE STRONG yellow plastic bracelets?

2007-05-22T02:14:00.000-07:00

Today's queen's tip is about Lance Armstrong, who some media outlets report is the greatest athlete of all times.

Perhaps you've seen them, the Canary yellow plastic bracelets that carry the message...LIVE STRONG. This past year, the campaign for cancer survivors celebrated more than its one-year birthday. It also celebrated it success to have surpassed their projected goal of $5 million bracelet sales... a goal that even Lance had some doubt. They have sold $50 million. Not bad for a rubber band, right.

Why people are people buying?

It's wonderful to see that a lot of people are reaching into their pockets to by this inexpensive yet powerful message. After all, nobody twisted their arms.

Certainly the reason for the response is multi-faceted including Lance's massive awareness as he reaches for Tour de France for a 7th time. We can never under estimate the power this unique alignment can have combined with great language and ideas. Whether it is $100 K, 5$ M or $50 M, the same elements that make up this unique brand always exit. It is very clear as to why the brand exists; it is unique and has an intentioned impact.

And now due to this overwhelming success, LIVE STRONG is now rolling into a clothing and shoe line under the umbrella of NIKE. And it's a great thing. We project that if NIKE and Lance continue to stay true to the integrity that made the bracelets touch people hearts, LIVE STRONG clothes and shoes will fly off the shelves as well. And it's a great thing.

Very often businesses support charities as a side note or for political positioning. It's rare to see the connection to help people woven into the very fabric of their business --instead of the surface. So how could we even imagine how they managed to sell 50 million rubber bands one at a time?

P.P.S. If you loved this blog can you please FORWARD IT TO A FRIEND and encourage them to sign up for my FREE marketing tips at www.BeAWealthyEntrepreneur.com. They receive my FREE REPORT: The 26 Marketing Mistakes Stopping Small Businesses From Growing when they sign up!

Thanks!

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Are You My Mentor?: Four Ways to Find One

2007-05-10T01:07:00.000-07:00

Are You My Mentor?: Four Ways to Find One
By Joyce Oladipo "The Business Growth Queen"

It might not come as a surprise to you, but if you interviewed every successful business leader that ever lived, you would discover somewhere on the journey to their success every single one of them had a mentor-- someone who guided them with insight and feedback. That said, sadly less than 10% of the entrepreneurs I meet around the globe have the support of such a trusted soul.
Now... with information overload at the click of a mouse, it's hard to tell who is really a candidate for mentorship. Millions of entrepreneurs asking "are you my mentor?"

The dictionary describes mentor as: somebody, usually older and more experienced, who provides advice and support to, and watches over and fosters the progress of, a younger, less experienced person.

My first mentor came through reading "Think and Grow Rich". I read it every month. I wrote my goals in my journal and believed it's achievable. Somehow knowing that I needed enforcement to accomplish my vision, I taped each and every one of my goals to my closet doors to guide each step I took. One that stayed with me all these years, "Wheresoever you go, go with all your heart."

I found my next mentor -- an internet marketer Corey Rudy. He was the first one to expose me to marketing. He made a lot of money online.

Later my mentors came through the books I read, Shirley Maclaine, Alexandria Brown, and Mark Victor Hansen. Each one providing me valuable insight and loving support for the next step to take. I would eat their messages up like they were sitting beside me at the table I read from. I would live their messages as if they were walking right beside me. I put into action their intelligence as if they told it to me themselves. Because to me, they had.

Now... I'm putting what Confucius, Shirley, Alexandria, and Mark have taught me into action as a mentor myself to others.

Before you take the leap and allow someone or something into that sacred space of being your mentor, especially in this information saturated age, I suggest you hold them to all four of these measures when considering them.

1) They truly have a skill that you would like to possess, not merely having a life that you would like for your own.
2) They communicate from a place that connects to you, instead of trying to fit your understanding into theirs.
3) They demonstrate a life that you respect and provide an example you would like to model, instead of you working to see past any incongruence demonstrations.
4) They make themselves available to you (be it live, through books, or even fortune cookies) without holding anything back, instead of positioning themselves on a throne.

By applying these filters to your mentors, you can be rest assured that you're getting information that from someone you trust and a person you respect.

When you finally find your mentor be sure to eat up their wisdom as if they told it to you personally and follow their example whether they are right in front of you or not. If you do, I promise you, they will be with you every step of the way.

Just this past week, I was shopping with one of the mentors I've mentioned in this article. I got to tell her face-to-face the impact that she's had on my life from afar.

© 2006 Joyce O. Oladipo

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

MySpace Marketing Profile: Husband 4 Rent

2007-05-09T05:49:00.000-07:00

MySpace Marketing Profile: Husband 4 Rent
By Joyce Oladipo “The Business Growth Queen”

Lately I have been pretty interested in MySpace and I‘ve had the chance to speak with several people about promoting their offline business on the internet, so when I ran across the Husband 4 Rent on MySpace I paid attention to how he was using the community to promote his offline business.

You probably know what he does from his MySpace name; Gene Simpkins provides general handyman services in his local area. He doesn’t have a website set up, but instead simply uses MySpace to gain exposure online. A quick search on Google shows that he is also using Craigslist and the Nashville.com classifieds to get the word out too.

What really fascinates me about Gene's marketing action plan, and why I chose this "online marketer" profile, is because of the way he uses MySpace to promote his business.

Gene is not blatantly advertising across MySpace, annoying other members and risking removal of his profile and account. Instead, he obviously appreciates the power of this highly-popular social network, and is using it to gain exposure and build relationships.

If you study the Husband 4 Rent profile and connections, you will see that he sets a perfect example of proper MySpace marketing. Some of the tips you might pick up from Gene are:

Choose a short, catchy username.
Using a long name, or odd characters, doesn’t really have any effect on MySpace. As this name is what’s going to be displayed in comments and inboxes, you need to use something that will catch people’s attention at a glance. It would even be better to use your real name or your business name than you using a slogan like "Get Rich Quick!!! I'll Show You How!!!" which will just get ignored. Keep in mind that this is a social network, and your primary goal is to network and build relationships.

Include photos of yourself.
I would be much interesting to use your real photo than using your business logo or a product image for your profile. You can upload these to your Pictures page, and even place them on your main profile page in the content area, but you want your main image to be 'approachable', as you can see, Gene has used photos of himself that include his contact information as part of the image. This is a great example of Photo Marketing. It is subtle yet effective.

Be Personable, Not Promotional.
Most marketers will take the first opportunity to post blatant spam in the comments area of your MySpace profile. Most of them use a lot of flashy images, logos or links; it is obvious that they are more interested in promoting their business or website than they are in greeting you. These are the comments I will always delete from my profile. Instead, follow Gene's example and let the network work in the way it was intended: if people are interested (based on your photo, username and general impression of your character), they will click through to your profile. Period.

Use a Clean, Easy to Read Template.
Snazzy MySpace templates are cool, I know - but they make your text very hard to read. Distractions like music blaring or glittery animations are for the teens - not for the marketers. On Gene's profile, you will notice that he uses a slideshow to display his images and then describes the services that he offers along with his contact information. It's very personable, and very professional.

Be Deliberate in Building a Reputation.
In Gene's business, he obviously needs to build a reputation online as a trustworthy, dependable professional. This is important if he expects people to hire him for work to be done at or in their home. In addition to the trust factor, it’s well-known that people hire people they like, know and trust. If you annoy or offend people, you won’t gain their business OR their referrals.

Network with Other Professionals.
In addition to reaching your target market, social networks are a great place to connect with other professionals in your industry. These connections are invaluable to the small business owner, as positive relationships will encourage professional recommendations. Great examples on Gene's profile include Mother's Touch House Cleaning and 21st Century Termite Control. I wish the housekeeper was in my local area, as the testimonial in her comments section made me want to hire her!

If you set up a MySpace profile specifically to promote your business or gain exposure in your local area, it's important that you keep everything related to your profile on target. If you add blog posts or photos to your profile, make sure they are related and professional. If you want to use MySpace for personal socializing, then set up a separate profile for that and keep your business profile professional.

I was really impressed with Gene, his business, and how well he presents himself through MySpace. It’s a free online marketing strategy that I believe works very well for him. By the way, his MySpace profile ranks in the top 3 on Google for "Husband 4 Rent". While this may not be an ideal keyword phrase, you can see how helpful this might be for someone who doesn’t want to invest the time and money to develop a full-blown website and marketing plan…

I've started with MySpace too so check it out join my friend list and let's grow our business together.

@ Joyce O.Oladipo

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Creating Winning Handwritten Signatures

2007-05-09T01:40:00.000-07:00

Creating Winning Handwritten Signatures
By Joyce Oladipo “The Business Growth Queen”

Handwritten Signatures are a great way to brand yourself and add a professional torch to your forum posts, emails and even your website. You can even add them to blog posts and articles to give them a more personal feel, or to brand your writing.
There are different ways you can create you signature. You can sign a white piece of paper, scan it and save it to your computer. You can then manipulate the sharpness, contrast and size… and then upload the image to your server so that you can use it.
Another option is to create an image signature using fonts, in an image editing program like Adobe Photoshop or Paint Shop Pro. You can create an image that looks very much like your own signature, or just something that you like. Using the same process, you upload the image and then link to that image wherever you would like to use it online.
It’s not easy to use these options they both require a little bit of technical know-how or a learning curve. If you don’t have a scanner, image editing program, a hosting account, or know how to "FTP"… that may seem like too much trouble.
Have found an easy solution: http://www.mylivesignature.com/
You can create graphic signatures very quickly and easily with My Live Signature. It's as easy as creating an account, type your signature name, selecting your options and then copying & pasting the code for your new 'siggy'. Here are two examples that I created in a matter of minutes:

The image is even hosted by My Live Signature, so there is nothing required outside of a few minutes to choose your fonts and colours. It’s completely free to use this service, to create and use the images.
They do have a few 'upgrade options' though if you want something a little fancier. For example, you can scan your own signature in and send it to them and let them animate it. Or you can purchase an animated version of your signature graphic. They are very nicely done… and like I said, this is a super-easy option for those of you that need something simple yet professional.

@ Joyce O.Oladipo

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

How Do You Eat a Watermelon?

2007-05-04T15:40:00.000-07:00

How Do You Eat a Watermelon?
By Joyce Oladipo "The Business Growth Queen"

All customers are not alike. Some have different views of the
world, different values and different belief systems. Yet, to sell
a customer successfully you must be able to communicate with
them within their 'view of the world.' Because people like people
who are like themselves.

Don't you like to do business with people who are similar to you?

When you understand this simple concept perhaps you can begin
to adjust your sales approach and close more sales. Just a suggestion!

The Global View of The World

Some people always look at the BIG picture. 'How is my decision
to buy going to affect the global economy, the environment or
my future retirement.' What about my city, my state or the
nation as a whole?

How can you tap into their global view of the world. Talk about
the advantages of their actions affecting the big picture. Making
a contribution by helping others in society.

The Personal View of The World

Some people are looking out for themselves, the present time
and their families. 'How is this buying decision going to affect
me personally or affect my immediate family.' What 'desire' do
you as the store owner or service owner need to stress that will
tap into their personal view of the world. Money, Success, happiness,
you only live once,' 'what have you done for me lately.'

When you write ads, talk to customers or design promotional
material, keep in mind how people view the world and ask them
questions to find out how they view the world and their role in it.

How do you eat a watermelon? One chunk at a time. Either a
global chunk or a personal chunk.

*****************************************************
Marketing Tips of the Month

How to find out if your ad will be successful before you place it?

Here is the answer to this question.

Tell me, how do you feel when you read this question? Curious?
Or 'I know that already.' If yourad provokes curiousity you're on
the right track. The purpose of any headline is not to sell,
it's to get people to read the rest of the ad.... Period....
That's why professional copywriters write several (10-50)
headlines before they choose one to test. There are two words
which will give you the key to success in any ad headline.
Want to know what the two words are? I thought you might care to know!

Who Cares? Look in your local newspaper or the yellow pages.
Read the headline (if there is one) and ask 'Who Cares?' If you
care to know more, it will be a successful ad. But, if you can answer
'Who Cares? to most of the ads, they are probably very similar.
Test it out for yourself. And while you're at it. See
if you can remember which company one of those 'Who Cares'
ads were for!

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Grow You Business In Less Time wth Ease sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Google Alerts

2007-04-28T09:02:00.000-07:00

Google is by far one of the most power tools on the web. As a brand it amazes me because for must of us... using it is FR*EE! Yet they are raking in the bucks and the brand is valued at $12,376 million dollars. In fact it's brand value rose 46% in 2006.

One of the FR*EE things that Google offers is a service to notifiy you of whose Googling you? It's called Google Alert.

Available to anyone, you simply set up the details in 2 minutes or less and a notice gets emailed to you when someone searches for whatever you set up through Google. You can even set them to come to you as it happens, by day, or by week.

When I first stumbled upon Google Alerts, I was so excited I had the alerts come to me as it happened. Yowza! I started to get so many of them that I actually became distracted by them. N*ow I have them come to me weekly and I can compare the increase in traffic to the different campaigns or promotions that I am running.

If you are wondering if you message is actually reaching people, sign up for Google Alerts and see who's Google-ing you.

JoY))
"The Business Growth Queen & Shoe Lover"

Grow Your Business With Ease, In Less Time

P.S. I do offer a Marketing Opportunity Analysis that can start you on the path to pure business freedom and increased profits of 25-100%. email me on joyce(at)bookmoreclients.com.

--

FREE report to shows you: "Lean How a Grow Your Business with Ease in Less Time. Fix these marketing mistakes and see your business grow fast Now!" Download now before offer ends at http://www.BeAWealthyEntrepreneur.com

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

"Attracting Women"

2007-04-20T03:01:00.000-07:00

"Attracting Women"
By "The Business Growth Queen"

It's the same skill that is needed to attract women that is used to attract prospects. Sometimes good looking guys are struggling to keep the women. You do not have to be the best looking guy to attract more money and growth to your business, as long as you have what it takes to be the best.

While this is true, one must also remember the facts about "Returns/Refunds. It may not matter how good your product is when selling it, but if you don't live up to your promise, it will greatly affect your returns.

Winning a woman's heart and keeping it are two entirely different matters. You may be able to initially attract her in different ways, but if the product is not up to her standards, away it goes.

Of course a side note about women is that they really aren't primarily attracted to a man's looks like men are attracted to a woman's looks. Women are attracted to a loving, caring, sensitive, understanding man. That's why the bald headed, heavier guy can also attract beautiful women just as the handsome looking guy can.

Actually, the man's product is what's on the inside, not on the outside. Once she sees the true nature of the 'product' and finds it unsatisfactory, off it goes . . . back from where it came!

That's why running a successful business is built on quality and value. You need to provide more sustaining value to your clients. If not they would move on to your competitors. That's the reason why the cutest guy doesn't always have the cutest women. He has nothing else to offer than a great face.

So watch how your clients perceive your product and you.

Happy client attraction

Joy
"The Business Growth Queen"

Grow YOur Business With Ease In Less Time

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Prompt Service, Pleasant Personality Keys To Keeping Clients

2007-04-20T03:00:00.001-07:00

Prompt Service, Pleasant Personality Keys To Keeping Clients
by Joyce Oladipo "The Business Growth Queen"

I had lunch with a former client and good friend. He admitted he had so many interests
outside his practice that he was finding it hard to provide the prompt service he once provided.

He made an interesting observation, which I've echoed for years in my seminars. He said that
his clients may not be able to evaluate the depth of his knowledge or skill. But two things
they can and do evaluate, immediately, are the level of service he provides and whether they like him.

A few months a ago, I provided marketing services to some accountants, two of those CPA's called me to talk about marketing. They referred to a colleague who was always swamped with business. They told me the man was a terrible accountant but his clients loved him. And his winning personality kept clients coming back.

So, to have a successful marketing, you need two things: A good service and good marketing.

And today, even if you don't have in-depth knowledge, your clients will send you referrals as long as you provide good service and work well with them. This is why a new business owner fresh out of school can have effective marketing and attract more clients than a seasoned veteran who
has three times the knowledge and experience.

Joy
"The Business Growth Queen"

Grow Your Business With Ease in Less Time

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

A 5 Year Old's Recipe for Success

2007-04-20T02:59:00.000-07:00

A 5 Year Old's Recipe for Success
By Joyce Oladipo "The Business Growth Queen"

My sister five years old son, had tried playing soccer, basketball and netball but still find it difficult to get it going. To be honest, he wasn't good at all.

It did not concern me that he wasn't an athlete but what did concern me was that because he wasn't good in any of these sports, he lost confidence in himself. He believed that he wasn't going to be good at any athletic activity and therefore didn't even want to try anything new.

Many adults do the same thing. They start their own business to become their own boss, when it doesn't work, they develop the universal belief that they are just not cut out to work for themselves and be successful. I've started 2 other business (Beauty consultant and Tutoring) before becoming the business growth expert. I couldn't leverage these businesses very well but I was able to grow them to make money to pay my bills.

What have learnt over the years is that all successful people have failed many more times than unsuccessful people. The difference is that the successful person keeps trying while the unsuccessful person just gives up.

Bear in mind that I'm not talking about doing the same things that don't work over and over again and hoping that you get a different result. I'm talking about determining what you want, fixing what's wrong, measuring your results, and trying new approaches until you reach your goal.

If you follow that simple formula, success will follow.

Yesterday, I took Samuel for an introductory Karate lesson. He was afraid and didn't want to go. But as the lesson progressed, he began to smile then something amazing happened after the training session was over...he ran to me with joy in his face, he actually discovered that he was good at it. I must say "he really was". I could see his confidence grew and he was having so much fun.

This morning he put on his Karate uniform and wanted to know when he could go back to class.

We can all learn something from the success secrets of a 5 year old boy.

Love and Success

Joy
"The Business Growth Queen"

Grwo Your Business With Ease In Less Time

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Skating Through Spring!

2007-04-20T02:58:00.000-07:00

Skating Through Spring!
By Joyce Oladipo "The Business Growth Expert"

Spring is on the horizon for most of us, especially the lucky ladies on the West coast, but why not keep the Winter fun going just a little bit longer? For a playful and unique escapade, take your sweetie, your girls or your kids ice skating! It can be a fun, romantic date… just picture holding hands with your honey and keeping each other warm inside the chilly rink. Even for a first date, it can be a great "ice breaker" because you both will be so focused on not falling that you won't be nervous about the date. You'll be laughing at each other while showing off your fun, adventurous side.

If you're looking for a creative night of bonding with the girls, then hit the local rink and throw your very own little Ice Capades party. Bundle up in something warm and cuddly, drink hot chocolate and hold hands with your girls as you show off your skills - or lack thereof. Nothing feels better than laughter and a night at the rink will ensure that you enjoy tons of it.

You can always make it a family affair, because there are few kids who don't want to try a spin on the ice. What is so spectacular about a day or night at the rink is that you will be able to incorporate some good exercise into your fun. Ice skating is a killer workout for your quads and glutes, provides low-impact cardiovascular benefits and improves balance and endurance.

The American College of Sports Medicine states that a 150-pound person burns about 600 calories per hour of skating - that's about the same as running five miles in an hour but a lot more fun! Plus, when you leave, you'll have that rosy glow usually owed to the snow!

SO have a nice weekend fellow Sistahpreneur

Joy
"The Business Growth Queen"

Grow Your Business With Ease, In Less Time

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Tom Cruise on Preparation

2007-04-20T02:56:00.000-07:00

Tom Cruise on Preparation
By Joyce Oladipo "The Business Growth Queen"

I guess I'm in a celebrity theme mood this week. Two emails about Halle Berry, but today is about Tom Cruise.

Regardless of what you think about Tom Cruise, he is a very successful actor and he's a "Millionaires".

I was watching "Inside the Actors Studio" the other day when Tom said, I'm paraphrasing, "When I'm on the set shooting the movie, I am the character. I don't have thoughts about what I should be feeling or doing because I have so thoroughly prepared ahead of time."

Tom said for the "Last Samurai" the preparation was for over a year and it took him 7 months, 3 hours a day to learn the sword technique.

How many of us are that disciplined in our business? I know that I am not but, I'm really working hard on it.

How many of us thoroughly prepare for every sales call we make? The top producers do and that's why they are top producers.

A lot of people, especially today, look at the mega wealthy and successful and say, "Gee, aren't they lucky." Yeah, it's all luck. Right.

Cheers to great success

JoY))

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

BACARDI and Diet Cola, Do You Know About This?

2007-04-19T10:16:00.000-07:00

We want to have the hottest body and you’ve work hard to have it, so keeping it is a most. We work out daily (okay, almost), eat healthy meaning no sugar, no white flour esetera and ingesting a plethora of vitamins.

But your nights out are taking a serious toll on your physique. Those tequilas, margaritas, and daiquiris sure add up in the calories department.

Why blow your calorie off the top when you could sip on a refreshing BACARDI and diet cola instead. The concoction contains Zero carbs and Zero sugar and tastes downright delish to boot. Unlike those fruity concoctions, it’s totally simple to make, so even the worst bartender will be able to make this great tasting cocktail. And don’t forget the lime twist.

Not that you would ever have one too many, but the lack of sugar makes the next day way less painful (hypothetically speaking, of course). So you’ll be doing yourself a favor both long-term and short-term.

And now you have no reason to take all your big plans and break ’em.

Learn more about BACARDI and diet cola by watching the video online at bacardilive.com.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

In Praise of Black Women

2007-04-19T09:55:00.000-07:00

Author Simone Schwarz-Bart reconstructs the lives of African women from Senegal to South Africa in this powerful collection of pictorial biographies.

Rich illustrations depict the history of modern female visionary leaders including tremendous women such as political activists Alice Lenshina and Ellen Kuzwayo, the first African model Princess Kesso, Sierra Leone heroine Madam Yoko, Queen Yaa Asantewa of Ghana, and internationally renowned literary figures Buchi Emecheta of Nigeria, Mariama Ba of Senegal and Bessie Head of South Africa. Tracing from the nineteenth century to the present, historical and cultural contexts are explored using narratives and evocative photographs to help the reader better understand the world and work of these incredible women. Modern African Women is not only extremely informative and compelling, it is inspiring and uplifting.

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Preparation From Tom Cruise

2007-04-19T05:53:00.001-07:00

Preparation From Tom Cruise
By Joyce Oladipo "The Business Growth Queen"

I guess I'm in a celebrity theme mood this week. Two emails about Halle Berry, but today is about Tom Cruise.

Regardless of what you think about Tom Cruise, he is a very successful actor and he's a "Millionaires".

I was watching "Inside the Actors Studio" the other day when Tom said, I'm paraphrasing, "When I'm on the set shooting the movie, I am the character. I don't have thoughts about what I should be feeling or doing because I have so thoroughly prepared ahead of time."

Tom said for the "Last Samurai" the preparation was for over a year and it took him 7 months, 3 hours a day to learn the sword technique.

How many of us are that disciplined in our business? I know that I am not but, I'm really working hard on it.

How many of us thoroughly prepare for every sales call we make? The top producers do and that's why they are top producers.

A lot of people, especially today, look at the mega wealthy and successful and say, "Gee, aren't they lucky." Yeah, it's all luck. Right.

Cheers to great success

JoY))
"The Business Growth Queen"

Grow Your Business With Ease, In Less Time

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Check Out Our Next Millionaires

2007-04-13T02:48:00.000-07:00

Check out some future Small Business Owners -- brought to you about Quicken Kids and Money, which help parents teach their kids about money.

I love this.

Enjoy

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

Skating Through Spring!

2007-04-13T02:33:00.000-07:00

Skating Through Spring!
By Joyce Oladipo “The Business Growth Queen”

Spring is on the horizon for most of us, especially the lucky ladies on the West coast, but why not keep the Winter fun going just a little bit longer? For a playful and unique escapade, take your sweetie, your girls or your kids ice skating! It can be a fun, romantic date… just picture holding hands with your honey and keeping each other warm inside the chilly rink. Even for a first date, it can be a great “ice breaker” because you both will be so focused on not falling that you won’t be nervous about the date. You’ll be laughing at each other while showing off your fun, adventurous side.

If you’re looking for a creative night of bonding with the girls, then hit the local rink and throw your very own little Ice Capades party. Bundle up in something warm and cuddly, drink hot chocolate and hold hands with your girls as you show off your skills – or lack thereof. Nothing feels better than laughter and a night at the rink will ensure that you enjoy tons of it.

You can always make it a family affair, because there are few kids who don’t want to try a spin on the ice. What is so spectacular about a day or night at the rink is that you will be able to incorporate some good exercise into your fun. Ice skating is a killer workout for your quads and glutes, provides low-impact cardiovascular benefits and improves balance and endurance.

The American College of Sports Medicine states that a 150-pound person burns about 600 calories per hour of skating - that’s about the same as running five miles in an hour but a lot more fun! Plus, when you leave, you’ll have that rosy glow usually owed to the snow!

SO have a nice weekend fellow Sistahpreneur

=====================================================

Online entrepreneur Joyce Oladipo, "Business Growth Queen," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BeAWealthyEntrepreneur.com

A 5 Year Old’s Recipe for Success

2007-04-12T08:37:00.000-07:00

A 5 Year Old’s Recipe for Success
By Joyce Oladipo “The Business Growth Queen”

My sister five years old son, had tried playing soccer, basketball and netball but still find it difficult to get it going. To be honest, he wasn't good at all.

It did not concern me that he wasn't an athlete but what did concern me was that because he wasn’t good in any of these sports, he lost confidence in himself. He believed that he wasn't going to be good at any athletic activity and therefore didn't even want to try anything new.

Many adults do the same thing. They start their own business to become their own boss, when it doesn't work, they develop the universal belief that they are just not cut out to work for themselves and be successful. I’ve started 2 other business (Beauty consultant and Tutoring) before becoming the business growth expert. I couldn’t leverage these businesses very well but I was able to grow them to make money to pay my bills.

What have learnt over the years is that all successful people have failed many more times than unsuccessful people. The difference is that the successful person keeps trying while the unsuccessful person just gives up.

Bear in mind that I'm not talking about doing the same things that don't work over and over again and hoping that you get a different result. I'm talking about determining what you want, fixing what’s wrong, measuring your results, and trying new approaches until you reach your goal.

If you follow that simple formula, success will follow.

Yesterday, I took Samuel for an introductory Karate lesson. He was afraid and didn't want to go. But as the lesson progressed, he began to smile then something amazing happened after the training session was over...he ran to me with joy in his face, he actually discovered that he was good at it. I must say “he really was”. I could see his confidence grew and he was having so much fun.

This morning he put on his Karate uniform and wanted to know when he could go back to class.We can all learn something from the success secrets of a 5 year old boy.Love and Success

Love and Success,

Joyce Oladioo
“The Business Growth Queen”

=====================================================

Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com

Prompt Service, Pleasant Personality Keys to Keeping Clients

2007-04-11T08:48:00.000-07:00

Prompt Service, Pleasant Personality Keys to Keeping Clients
by Joyce Oladipo “The Business Growth Queen”

I had lunch with a former client and good friend. He admitted he had so many interestsoutside his practice that he was finding it hard to provide the prompt service he once provided.He made an interesting observation, which I've echoed for years in my seminars. He said thathis clients may not be able to evaluate the depth of his knowledge or skill. But two thingsthey can and do evaluate, immediately, are the level of service he provides and whether they like him.A few months a ago, I provided marketing services to some accountants, two of those CPA’s called me to talk about marketing. They referred to a colleague who was always swamped with business. They told me the man was a terrible accountant but his clients loved him. And his winning personality kept clients coming back.So, to have a successful marketing, you need two things: A good service and good marketing.

And today, even if you don't have in-depth knowledge, your clients will send you referrals as long as you provide good service and work well with them. This is why a new business owner fresh out of school can have effective marketing and attract more clients than a seasoned veteran whohas three times the knowledge and experience.

=====================================================

Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com

Britney, Anna Nicole, & You

2007-03-19T15:05:00.000-07:00

Britney, Anna Nicole, & You
By Joyce Oladipo "The Business Growth Maven"

Unless you have been living under a rock, you know that the
Britney Spears and Anna Nicole Smith story, have been dominating the news.

"Legitimate" news agencies spend more time on these stories
than they do on stories that have genuine world wide importance.

This provides you with a very important marketing lesson:

Americans are obsessed with celebrities and celebrities sell. You can apply this knowledge to your business in three ways:

1. You can make yourself into a local, regional or national celebrity. Doing so will immediately increase the number of
leads you get, fees you command and the amount of dee-nero
you pocket.

2. You can "rent" a celebrity to endorse your business. This
is not as expensive as you might think. A business associate
of mine "rented" former football player William "The
Refrigerator" Perry for only $5,000 for the entire year.

3. You can turn your clients into mini-celebrities by featuring stories about them in your advertisements. This type of ad is called an "advertorial" and is extremely powerful.

Think about how YOU can ad the celebrity factor to your
marketing. You'll be thrilled with the results.

=====================================================

Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com

Announcing the top 10 Joyce's Favourite Things!

2006-12-19T08:42:00.000-08:00

Announcing the top 10 Joyce's Favourite Things!

Wow, has this been an exciting few weeks. Since announcing the Joyce's Favourite Things contest, my email has been flooded with lots of great submissions. I want everyone to succeed and grow their business! But because I know that a big part of business involves positioning and competition, I am choosing my favourite 10 products with the following criteria:

Originality of idea.

Some of these product ideas gave me the tickle when I read the description. They were simple but effective. Some just gave be the great Ah-ha and were unique enough that I thought they would make great non-traditional gifts.

Variety in overall selection.

I selected a variety of gifts, not just 4 kinds of food products or 5 crafty ideas.

Purchase Simplicity.

There were a few products submitted that were great but didn't have any website or online ordering system. Yeah I know I didn’t include it as a criteria for submission ... I just didn't see it as a huge problem until after I saw the submissions coming in. So next year, if I choose to do this again, I fully expect that all these early stage businesses will be up and ready to rock and roll.

I am actually hyperventilating I am so nervous about having to select winners among so many great entries. So here goes ... described in no particular order:
Joyce's Favourites Things 2006

Monthly socks

I have given a-gift-a-month presents before, the most recent being different blends of Peet's Coffee for my brother and sister. I loved the twist on this concept in the form of monthly socks ... especially for someone who has a raggedy collection of holey socks. This idea was created in a moment of inspiration between a man (David) who was frustrated by his motley collection of socks and his wife (Elena) who had a brainstorm for a subscription service while receiving her O Magazine. The full story here! And you don't have to get a pair a month if that is too much ... there are smaller quantity options. (I found the sock calculator didn't work on the site, but it may be fixed by the time this goes to press)

Home Study for Home Movies

This is downright cool … home study course developed by Myrtha Chang, a former corporate trainer and instructional designer who took her interest in creating home movies and made a very thorough step-by-step learning program for do-it-yourself videomakers. She talks about restoring and preserving old footage in digital formats, as well as editing the endless hours of rambling footage into a nice package that is fun to watch. There are some entertaining examples on her very detailed sales page (OK, it is really long, but you can't say she doesn't answer every question you might have!). Check out the one with the "How to Hug a Baby, A Guide for Ambitious Dogs."
This would make a great companion to the camcorder you were planning to give to a loved one.

Saylor Sage

I love wearing accessories. No matter what you wear it adds a unique beauty to the total outcome. This small company sells beautiful, elegant accessories for the classy ladies who want to add a little touch to their sense of style. The Founder Saylor Sage explains:

“I have always been intrigued with all things beautiful, old, or ethnic since I was a little girl and always loved digging into my grandmothers’ jewellery boxes and closets. But unlike most designers, I grew up wanting to be a business woman, and didn’t realize my creative potential until after college. In fact, I graduated from college with a major in International Finance and a minor in Japanese. And “no”, I can’t speak Japanese. Luckily, my senior year I took a costuming class to fulfil an art credit and discovered a new passion for design.

In the summer of 2004, with the support my wonderful husband Michael, I opened Saylor Sage. The Saylor Sage name stands for a certain lifestyle blending my Texas upbringing with the eclectic qualities of my New York lifestyle. We have very loyal and enthusiastic customers, and a slowly expanding line of products. It's been a blast."

Out Of Africa

This is a business with a mission. It’s created for the people of South Africa. They make cookies. Each time you take a bite of a Khaya Cookie you help Create Opportunity One Bite at a Time. Their aim is to create Societal Wealth by reducing the "tin-cup" dependency. By helping people earn an income they are no longer reliant upon hand-outs. The bakers of the Khaya Cookie Company come from the townships which surround Cape Town and primarily from the township of Khayelitsha. Today, almost one million people live below poverty level in crowded, one room "homes" in Khayelitsha. These homes are typically made from sheets of corrugated iron or any available timber. One out of every four children suffers from chronic malnutrition and 70% of all women who are heads of households are unemployed.

How to Quilt

Wouldn’t it be nice to be able to make our very own quilt? Penny Halgren created this site to inspire and educate those that want learn how to quilt. All of her quilting resources are written in an easy-to-understand language. I am going to buy one of her books myself to create my own quilt too.

Hear and Play Piano

It you want to learn how to play piano the easiest way check out this site. Jermaine teaches you how to play the piano with you ear He said “The secret to playing piano is with your ear”.

He has over 60 music to learn for free. Over 1 million musicians visit his site every year and benefit from his online articles, lessons, and advice. There is nothing Jermaine enjoys more than the testimonials and thank you notes from his students: "It's all about helping people," says Jermaine.

Jewellery Holder

This lady's business gave me the kick. As you know ‘am into accessories and she knews the problems we face handling our jewelleries. Well, Bernadette decided to give us a solution. She designed the Jewel Caddy a product to help us arrange our jewelleries. Isn't it cute.

Flower Delivery

Can you remember a time when you forgot to send a present to a love one. Sometimes we could be pre-occupied with life that we forget those that are important to us. Beyond Blossoms is a flower business owned by Josh Grossman and Gina Maschek they deliver the freshest flowers from around the world, with the best designs, at the lowest prices to love ones around the world

Cruise Holiday

I love this guys he was able to turn a very competitive business to a million dollar baby. Captain Lou owes this travel agent business selling specialty cruise to various industry professionals. You can book any cruise you want at a reasonable price. You also have the choose to book a free cruise too from his AnythingLeft-Handed

Anythingleft-handed started out as a small shop in London selling left handed items but they were not making a lot of money until they put their business on the internet ranking them a 70% increase in sales. This is a great niche and I love how the business publicize themselves by promoting their own dedicated event “Left-Hander Day” on the 13th of August to celebrate the advantage of left handnes

Thank you so much to everyone who submitted their info to this contest! I have been sick for the past week that's why I haven't sent the list as promised for the 15th. I got so many submissions and I had to read them all to make my choice.

Thanks a lot and have a great week everyone and thanks for playing!

=====================================================

Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning Attractive Marketing E-zine to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com

She’s an inspirational Gift to me

2006-12-08T03:13:00.000-08:00

I first heard about this lady through a fellow blogger, Pamela Slim. Her name is Glenda Watson Hyatt. I was intrigued by this lady’s story and her goal of getting her autobiography published by her 40th birthday. She missed that deadline just by a one month. This week, her book, "I'll Do It Myself" was published, and it would make a great Christmas present.

Here is what Pamela Slim says about Glenda and her book:

[It] is Glenda’s life story of living a strong, sassy and courageous life with Cerebral Palsy. She has written it all using only her left thumb. A great gift for parents of children with disabilities, it is also a great, uplifting story for anyone about what you can do to overcome obstacles in your life with some grit, humor, fierce will and determination. I personally want this to become a bestseller and I want to see Glenda on Oprah...

A lack of oxygen at birth left Glenda with little use of her hands, the inability to walk and speech that was difficult for others to understand. But it didn't hold her back from experiencing a full and happy life. In school, Glenda was integrated into a regular classroom; she earned the Canada Cord, the highest award in Girl Guides; and she won the Outstanding Junior Student Award. And this gutsy young red-head even won a gold medal in horseback riding! Glenda is now married and works as a writer, especially on the topic of disabilities.
If you'd like to learn more about Glenda and purchase her book, here is a link to her web site: http://www.booksbyglenda.com/index.htm

=====================================================

Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning ‘Attractive Marketing E-zine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com

Ready for some fun? Have your product listed on 'Joyce's Favourite Things 2006'

2006-12-04T04:08:00.000-08:00

At this time of the month Oprah always give out her favourite list to the audience. So I thought why can’t we do so in the entrepreneurial world, so I took the bull by the horns and I will be announcing mine.

As my mission is the help small businesses grow their business and get more clients. I thought it would be a nice way to help you break into new markets.

So here goes...

The process:

• From now (December 4) until December 15, send me an email with the subject line "Joyce's Favourite Things Submission" and tell me about your product, why you think it would be a great gift, and how it got you start as an entrepreneur. Send it to Joyce (at) Clientattractionstrategies (dot) com.

• I will work my way through the piles of excellent entries and choose the Top 10 to be included in the post to be published here on December 20.

• Feel free to spread the word to other creative entrepreneurs who want to join in the fun.

Basic guidelines:

• Submissions should be for products that one would actually consider giving to someone else for the holidays. Include a short descriptions of why your product should be on the list as much as a description of what it is.

• Please, no bigger companies disguising themselves as smaller companies. What I want to promote here are examples of people who have crossed the great chasm from corporate drone to kick-ass entrepreneur and have some great products to show for it that would make fun, valuable, interesting and off-beat presents.

• No need to send samples unless it is high-quality chocolate or gourmet. Then I must sample it to ensure it is as good as you say it is. I am not running this contest to subvert my own holiday shopping by getting a bunch of your freebies, although now that I think about it, that is an excellent idea. Ever hear of "re-gifting?" Seriously, don't worry about samples.

I might not be able to make you an overnight millionaires like Oprah ... I may generate enough sales by my recommendations to help you pay for the postage on the gifts you ship to friends and families.
But I guarantee you one thing - it will be fun! Please join in.

=====================================================

Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning ‘Attractive Marketing E-zine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com

A Thanksgiving Message from Oprah

2006-11-23T07:36:00.000-08:00

Oprah Winfrey is one of role model. She is a wonderful example of what an "Attitude of Gratitude" can do for a person. She had this really impressive “Thank You” message and I wanted to share it with you.

Happy Thanksgiving, Joyce

A Thanksgiving Message from Oprah

I live in the space of thankfulness - and I have been rewarded a
million times over for it. I started out giving thanks for small things,
and the more thankful I became, the more my bounty increased.

That's because what you focus on expands, and when you focus on the
goodness in your life, you create more of it. Opportunities, relationships,
even money flowed my way when I learned to be grateful no matter what
happened in my life.

"Say thank you!" Those words from my friend and mentor Maya Angelou
turned my life around. One day about ten years ago, I was sitting in my
bathroom with the door closed and the toilet lid down, booing and ahooing
on the phone so uncontrollably that I was incoherent.

"Stop it! Stop it right now and say thank you!" Maya chided. "But
You don't understand," I sobbed.

To this day, I can't remember what it was that had me so far gone,
which only proves the point Maya was trying to make. "I do understand," she
told me. "I want to hear you say it now. Out loud.

'Thank you.'" Tentatively, I repeated it:

"Thank you - but what am I saying thank you for?"

"You're saying thank you," Maya said, "because your faith is so
strong that you don't doubt that whatever the problem, you'll get through
it. You're saying thank you because you know that even in the eye of the
storm, God has put a rainbow in the clouds.

You're saying thank you because you know there's no problem created
that can compare to the Creator of all things. Say thank you!"

So I did - and still do. Only now I do it every day. I kept a
Gratitude journal, as Sarah Ban Breathnach suggests in Simple Abundance,
listing at least five things that I'm grateful for. My list includes small
pleasures: the feel of Kentucky bluegrass under my feet (like damp silk); a
walk in the woods with all nine of my dogs and my cocker spaniel Sophie
trying to keep up; cooking fried green tomatoes with Stedman and eating
them while they're hot; reading a good book and knowing another awaits.

My thank-you list also includes things too important to take for
granted: an "okay" mammogram, friends who love me, 25 years at the same job
(and loving it more than the first day I started), a chance to share my
vision for a better life, staying centered, having financial security.

I won't kid you, having money for all the things I want is a
blessing. But as I look back over my journals, which I've kept since I was
15 years old, 99 per cent of what brought me real joy had nothing to do
with money (It had a lot to do with food, however.)

It's not easy being grateful all the time. But it's when you feel
least thankful that you are most in need of what gratitude can give you:

PERSPECTIVE. Just knowing you have that daily list to complete
allows you to look at your day differently, with an awareness of every
sweet gesture and kind thought passed your way. When you learn to say thank
you, you see the world anew. And as Meister Eckhart so eloquently stated:

"If the only prayer you ever say in your whole life is 'Thank you
God,' that would suffice."

=====================================================

Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning ‘Attractive Marketing E-zine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com

My Dream Dinner Guest

2006-11-23T07:30:00.000-08:00

It was during my amazing visit to Texas recently, sitting high up in the Hatta Hotel I discovered there was a single beautiful table at the balcony over looking the beautiful city. So I imagined sitting in the balcony of one of the most exclusive restaurant in town, 360ft up, taking in beautiful views of the city and having 10 people to invite for dinner, who would I choose?

So here is my idea 10 dinner wish list. I’m sure they’d all get along famously!

Oprah Winfrey
Alexandra Brown
John F Kennedy
Pamela Slim
Maya Angelou
TD Jakes
Nelson Mandela
Tyra Banks
Ellen Johnson-Sirleaf
Hillary Rodham Clinton

To add a twist to this and hopefully it gets kicked around the net a bit you must pick two fellow bloggers as waiters/waitresses and in so doing they become tagged and hopefully replicate a list of their own on their site.

Waiter: Tom Criuse
Waitress: Bono

PS: This was hard to keep down to ten, if I did this list tomorrow I would probably pick 10 totally different people, but I tried to go for a variety of backgrounds, ages, personalities etc. and obviously people who would interest me! So what you waiting for, go ahead and pick your 10 now!

=====================================================

Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning ‘Attractive Marketing E-zine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com

Much to be thankful for

2006-11-23T07:05:00.000-08:00

Much to be thankful for

I know that today is thanksgiving in the U.S. Even though ‘am not from the States I still like to express my extreme gratitude for all the people who have come into my life in the past year. Most have come right here through this blog, which has become a comforting, occasionally raucous and always interesting place to host. I don't see myself so much as the owner as the facilitator, throwing out thoughts that YOU, dear readers, share with me in the form of questions, comments and emails. I have so much fun writing here that I sometimes wonder when the big joke is going to end and I will wake up and realize it was just a delicious dream.

So thank you for:

• My encouraging and smart friends that keeps me in line, sharing knowledge, talking me off a ledge when someone blasts me or I get overwhelmed, and generally being fun to hang out with.

• Long-time readers and frequent commenters. I appreciate you comments and for being readers of my blog for a long time and often share your thoughts in comments. We don't always agree on everything, but you always make me think and you challenge me to do better, and for that I am very grateful.

• All of you who have provided instant, problem-solving advice for various technical challenges I have faced in publishing my blog and website.

• Girls – thanks for trusting me to work with you. You let me express my creative self through work and for that, I feel very lucky.

• My link "Sweet Face Sistahpreneur’s" who has graciously shared some of my posts this year with their audiences and who is always positive and encouraging.

• My dear boyfriend and best friend Abe who don't always understand what I am typing at a furious pace most nights, but always is (or act anyway!) excited to hear about my exploits, and share my excitement about many wonderful triumphs of my readers.

• And for the many, many hundreds of you who have shared your stories, your dreams and your fears with me. I don't want to leave anyone out! I feel very privileged to have your confidence and promise to do my best to create content that provides a path, encourages you, reduces your feelings of isolation and fires you up to start and grow your own success business. I appreciate the way that so many of you have evangelized this blog and gotten the message out to people who need it.

Thanksgiving is all about being gratefulness for family, for health, for life, and for always "walking in beauty," knowing that as the traditional prayers say, beauty is always above you, below you, before you, behind you and within you.

Enjoy Being Wildly Successful!

=====================================================

Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning ‘Attractive Marketing E-zine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com

7 Quick, Cheap and Easy Steps To More Clients

2006-11-09T08:39:00.000-08:00

7 Quick, Cheap and Easy Steps To More Clients
by Joyce Oladipo "The Client Attraction Maven"

Often, all you need to attract a few new clients is the opportunity to speak to a group of qualified prospects at a seminar. Here are seven quick, cheap and easy steps:

STEP #1: Create a seminar on the problem you can solve for clients. For example: How to love the body you’re in. How to be organise and stay organised. How to reduce the pain and expense of divorce. How to find the love of your life in no time. How to make more money doing what you love. Choose a subject that will appeal to the new clients you want to attract.

STEP #2: Get a flier prepared to promote the seminar. On the flier, display the title, explain the various points or problems you will discuss, add your photo and include your biography. Include a space for the time, date and place of your program.

STEP #3: Get a co-sponsor for your seminar. If your seminar is business oriented, you might ask the local chamber of commerce to co-sponsor it. Or a local network group. If it is consumer oriented, ask a local newspaper or TV station to co-sponsor it. All way choose a co-sponsor based on the size of the audience they reach, how many of your ideal clients are in that audience, and how willing they are to promote your seminar to their audience, membership or mailing list. (This can save you a tremendous amount of money in promotion costs, including printing and postage.)

STEP #4: Promote your seminar to your co-sponsor’s audience. Provide them with a flier about your program. Given them the whole information about your seminar makes things easy. If you rely on them to create the flier, it will probably contain nothing more than the title, time, date and place. But if you provide it, you can go into great detail about the information you will present and the problems you can help prospects solve. The more you explain about your program’s content, the more prospects you can expect to attend.

STEP #5: Promote your seminar with newspaper publicity. Contact your local daily newspaper or business paper (depending on the nature of your seminar). Announce that you’re presenting a seminar. Discuss the problem your seminar will address and emphasize how many people in your area are affected by this problem. You can even ask the editor to interview you for an article to help alert the community to this problem and your upcoming seminar. You’re in a stronger position when you approach the editor in writing with a letter discussing your seminar and what you will present. Give the editor at least six weeks’ advance notice of your program.

As an alternative -- if you can’t get advance promotion from a particular media outlet -- invite the editor to send a reporter to your seminar who can write an article about it for the newspaper. I’ve seen editors put articles about my clients’ seminars on the newspaper’s front page. This article won’t help seminar attendance because it won’t appear until after your seminar. Still, it makes a powerful reprint and may bring you new clients.

STEP #6: Promote your seminar with direct mail to your past clients, current clients, prospects and referral sources. I have used this method successfully. Many people on your mailing list may want to learn about your subject. Also, they may have friends and colleagues they can invite to attend with them.

STEP #7: Present your seminar, addressing the subjects you outlined on your seminar flier. Discuss clients you have helped in the past so prospects see you have experience in these matters. Share actual case histories of what happens when prospects make good decisions, and what happens when they make bad decisions. Then offer something your prospects will find attractive, such as a free office consultation, free telephone consultation, free report, a free manuscript, audio, e-zine or whatever you wish.

In all likelihood, if you reach qualified prospects, you will get new clients as a result of this educational seminar.

© 2006 Joyce Oladipo

=====================================================

Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning ‘Attractive Marketing E-zine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com

Get Clients Raving About You & Your Business

2006-10-30T08:47:00.000-08:00

Get Clients Raving About You & Your Business
By Joyce Oladipo "The Client Attraction Maven"

Free Hugs

Have you been sent an email with a link to watch the "Free Hugs" video on YouTube yet? Well I got this video this morning and it’s quite nice. Words about this YouTube video has spread all around the world and millions of people are sharing this heart felt message.

If you haven't seen it yet, you can check it out here.

Juan Mann returned from a holiday to his home in Australia and thought everyone seemed just a bit miserable. So he decided to do something to cheer everyone up.

Well here is what he did to change things, He started a one-man campaign called "Free Hugs" and as you see in the video, he slowly spread his message worldwide, and had others joining his crusade, and single-handedly brought a twist to bringing a little more love into our troubled world. You wouldn’t believe that his local government tried to shut him down but he kept on giving free hugs.

Well a question you might ask.

How does this apply to small business marketing?

"Viral Marketing"

When people see, hear or do something that evokes a strong reaction in the world around them, They want to be a part of it and spread the word, so they tell others and the word keep in spreading.

In marketing, we call this "Viral Marketing"

Think about it.

When a good friend tells you, "You've got to see this" or "You've got to try this," what's your reaction? Wouldn’t you want to try and and see what make’s it special.

Now look at your business and your clients. Are you creating raving fans? Are you giving them something to talk about? Are you giving them reasons to share?

Assignment:

Do you recommend products or services to others?
What make this thing so interesting that made you want to send it to others?
How can you use that knowledge to build a viral marketing for your business?
I plan to try out this new marketing tactic myself, and in fact

I've already got my viral marketing idea for 2007.

=====================================================

Online entrepreneur Joyce Oladipo, "Client Attraction Maven," is creator of the winning ‘Attractive Marketing E-zine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.ClientAttractionStrategies.com

"New Product Marketing: How I Market My New Product Or Service"

2006-10-06T06:26:00.000-07:00

New Product Marketing: How I Market My New Product Or Service
By Joyce Oladipo "The Client Attraction Maven"

I have to admit that marketing a new product or service is NOT an easy task. With new product marketing you're fighting against two things.

1. No clients and no past history for your business

2. Worse still, peoples reluctance to buy in the early days of once business

A research says that 2.5% of the population instantly embraces new ideas. Another 12% accept them after a year. After 2 years 25% join the band. This means that pioneers have to have the patience and the money. Even after 2 years 64% of people are still waiting and seeing. SCARY But it's REALITY!

Just look at what has happened with compact discs and satellite dishes. It takes time. No matter how good your new product or service is, you're competing against human instinct. (Mind you Viagra seems to be having a different effect - few and far between though!)

So how can we help overcome this problem? Here are some proven guidelines for new product marketing.

Give It Away

Give your product or service away to half a dozen people in return for that they'll provide you with a testimonial. If this is not easy to do due to the cost of the product or service, then offer a free sample or free trial etc.

Use Testimonials

Testimonials should be used in all your marketing material. If you don't have any apply step 1 above!

Give Customer Statistics
Mention the number of people that have already bought your product/service and how many have made repeat purchases.

Information Overload

Always give as much information as possible in the form of brochures, videos, audiotapes, seminars, sales calls, free demonstrations etc.

Money-Back Guarantee

Provide a powerful money-back guarantee and warranty. This is an absolute MUST.

New Isn't New

Make the point to the prospect that at one stage everything was new: TV, computers, cars etc. Tell them how many people delayed their purchase because they weren't sure these breakthroughs were here to stay

Play The New Idea Down(in some cases)

Depending on your target market, you may want to avoid using the words - breakthrough, evolutionary, revolutionary and advanced. Let your benefits speak for themselves. The word "proven" adds power to new products or services.

These new product marketing guidelines will have an immediate impact on the success of your new product or service. But remember the ultimate rule:

Your new product or service could be the best innovation in the world. It could enrich the lives of all its buyers. It could be affordable for its intended market. But if you fail to use proven new product marketing techniques it will fail. Nothing is more certain than this!

So don't fall in love with your new product or service. Get your new product marketing right, and your clients or customers will do the falling in love, and simultaneously take care of your

=====================================================

Online entrepreneur Joyce Oladipo, "Client Attraction Experts," is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com

Five More Mistakes to Avoid in Your Business

2006-08-28T01:32:00.000-07:00

Five More Mistakes to Avoid in Your Business
By Joyce Oladipo "The Sistahpreneur Queen"

1. Not identifying the services you want to market and the niche you want to fill.
2. Cutting prices to solve the problem instead of finding out what's wrong.
3. Failing to make doing business with you fun, easy and exceptional.
4. Not giving enough to clients.
5. Quitting your business too early

Look for ways to improve your business and give go service. Over time you'll see more clients doing business with you.

© 2006 Joyce Oladipo

=====================================================

Online entrepreneur Joyce Oladipo, “The Sistahpreneur Queen” is creator of the winning ‘Rapid Clients Gold Mine’ to Jumpstart Your Business offline and online. To learn to Attract More New Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, Without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at www.BookMoreClients.com

Solopreneur Blog: Maximize Success Marketing

7 Things You Should Do to Get Ready for the Networking Party Season

Start From Square One

Related articles by Zemanta

I'm not American But I Still Have Thing to Be Thankful For

Related articles by Zemanta

The 99 Reasons Why People Respond To a Given Marketing

Have You Used Social Network Profiles to Grow Your Business Yet?

I’ll Follow You on Titter

Rotten Testimonials...

You Need To Have this Stamped on Your Forehead

How Obama won The Presidential Election…

"7 Magic Words That Beats a Competitor's Low Price"

How to Generate Money Making Marketing Ideas Quickly

Client Attractive Telephone Calls That Make's Money

Get New Clients, And Get Your Existing Clients Coming Back.

How Often Should You Contact Your Clients?

There are only THREE ways to increase revenue.

Better Results With Less Money

Don't Wait Until You Need Clients, Make TIME for Marketing NOW!

10 Plus Star Marketing Secrets That Makes a Different

101 Ideas for a Client-Generating Business Card

Business Launch Day 27: My Ezine Makes Me Money

You’ve Just Got to Burn the Boats to Have Life

What's New At Google?

What’s the First Thing to Do Meeting a Client?

Got e-mail etiquette?

Is this disease holding you back... ?

Business Launch Day 29: Build My List with Lead Generation Sites

Having Too Much Work Does Not Equal Good Marketing

Business Launch Day 27: Create a Business Card That Gets You Clients

Fellow Femalepreneurs, Here are Opportunities to Check Out Now.

What's the difference between a $1 bill and a $1,000 bill?

Business Launch Day 22: Create My Proprietary System

Press Release Perfection

Business Launch Day 21: Package Your Service to Rise above Your Competition

Useful Tools and Links I Found Pretty Cool

Business Launch Day 14: Construct a Compelling Marketing Message

9 Ways to Get More for Your Marketing Dollars with Improved Marketing Results

I Have a Story for Business Launch Day 7

Business Launch Day 7: My “WOW” Factor That Got People to Want To Work With Me.

Business Launch Day 4: Research My Niche and Craft My Ideal Client Profile

Business Launch Day 4: Interview/Hire a virtual assistant. Build a team for success

Gigantic tubs of Popcorn

Business Launch Day 3: Building a vision for my marketing

Business Launch Day 2: Prioritize My Marketing List

Day 1: Clear the Decks and Get Rid Of the Leaks in My Day

Launch Your Business in 90 Days

The Whole Truth, Nothing but the Truth about Launching Your Own Business

The ugly truth about your business...

Five Keys To Telemarketing Success

What's Unique about LIVE STRONG yellow plastic bracelets?

Are You My Mentor?: Four Ways to Find One

MySpace Marketing Profile: Husband 4 Rent

Creating Winning Handwritten Signatures

How Do You Eat a Watermelon?

Google Alerts

"Attracting Women"

Prompt Service, Pleasant Personality Keys To Keeping Clients

A 5 Year Old's Recipe for Success

Skating Through Spring!

Tom Cruise on Preparation

BACARDI and Diet Cola, Do You Know About This?

In Praise of Black Women

Preparation From Tom Cruise

Check Out Our Next Millionaires

Skating Through Spring!

A 5 Year Old’s Recipe for Success

Prompt Service, Pleasant Personality Keys to Keeping Clients

Britney, Anna Nicole, & You

Announcing the top 10 Joyce's Favourite Things!

She’s an inspirational Gift to me

Ready for some fun? Have your product listed on 'Joyce's Favourite Things 2006'

A Thanksgiving Message from Oprah

My Dream Dinner Guest

Much to be thankful for

7 Quick, Cheap and Easy Steps To More Clients

Get Clients Raving About You & Your Business

"New Product Marketing: How I Market My New Product Or Service"

Five More Mistakes to Avoid in Your Business