Now that it’s December there is going to be loads of Christmas Networking meeting to go. You have PLENTY of time to finish your shopping (or start! if you’re like me). You also have plenty of time to get ready for these networking events, the one where everyone comes all dressed up and looking great. The one that you always rush into feeling frazzled and disappointed by your outfit and your hair and your lipstick. THAT party.
Here’s a thought: if you start planning NOW you won’t catch you off guard.
Here are 7 simple things to do now, before the rush starts, so that you can sit back and enjoy the parties in style.
Get a Smashing Speech Ready
Create a smashing elevation speech that clearly communicates what you are looking for in a client: You gotta have something to say that will make them:
1. Want to work with you
2. Want to refer clients to you
A smashing elevation speech is a commercial speech you would use with an ideal prospect if you only had 20 seconds to get a message across. It’s meant to describe what you do in a very short amount of time, with the objective being that this person will not only want your card, but will also want to talk to you further.
Use my smashing elevation speech formula and you are good to go.
I work with (insert ideal client profile) who struggles with (insert client challenges) and would like to (insert result and benefits).
What separate my business from other (insert competitors) is (insert your unique selling propositions) and because of this clients receive (insert motivator and your claim).
I get a lot of attention with this formula.
Have a Client Attractive Business Card
Your business card should be a sales tool that gets you clients. Something that someone looks at and have a very good idea about what you can do for them. Put a compelling message that gives them a reason to call you. Or perhaps you want them to visit your site or sign up for your ezine. So the idea is to get prospects to take action just with your card.
Get a business card created that has your name, business name and phone number and have some pull marketing questions on the back that invites readers to consider working with you. Use your tagline too.
My business card has prompted several clients to refer potential clients to me. The information on the back of my card always prospect to self-qualify themselves as to whether they will be an ideal client of mine or not. It has an invitation to call saying “Call me to share your business struggles, ask key questions, and ask about solutions, free of charge”. I get a lot of calls because of this statement.
The objective of your business card is to get the ideal prospect to say “Wow, I need you!” Vistaprint.com creates nice business cards and they get them delivered within a week.
Use the Ultimate Icebreaker
Going up to someone you don’t know can be quite frightening. So try going up to someone or two people that are approachable. Have a big smile on your face and extend your hands to initiate a handshake. In an upbeat voice say “Hello, I don’t we’ve met yet” My name is ... What’s yours? Believe me; people will literally thank you for making the first move. Then ask them what they do for a living. Get them talking first so that it takes the pressure off you. After a short while, they’ll ask you.
Wear Clothing with Pockets
What will you wear to all these functions? Think, in particular, about when you will be getting business cards. Have you ever given someone else’s business card to someone instead of your own? I have in the early days. (It was a little embarrassing).
So I figured out a trick. Wear a jacket with 2 pockets. One for your cards and one for the cards you receive. It’s as simple as that, it’s a no brainer.
Pretend It’s Your Party
Another tactic I love using when I’m feeling overwhelmed by a room full of people is I pretend it’s my party. I’m a pretty social person and love to entertain. So when I throw a party and I see a guest that I don’t know, I just walk up to that person and say. “Hi, I’m Joyce. We haven’t met yet. What’s your name? Who did you come here with tonight” with a smile. So when I get slightly shy in a large room, I shift my thinking about the event and pretend it’s my party, then I use the ultimate ice breaker I mentioned before.
It always work and ‘am never nervous.
Get a Haircut, and Maybe Some Colour too.
Book your hair appointment before the event, because if you do not, I guarantee that you will wake up on the morning of the event and think ‘My hair looks horrible!’ Or, even worse, you’ll see the photos after the event and wonder why no one told you that your roots were a COMPLETELY different colour from the rest of your hair.
Try one new makeup trick or strategy. Smoky eye, false lashes, berry red lips — go all out this season! A new dress might not be in the budget, but I’ll bet you can do something special with your makeup, possibly without buying anything new at all. But practice now, when you’re not rushing to get out the door. Keep in mind, though, that you only want to do ONE dramatic makeup thing at a time — if you have the smoky eye, keep cheeks and lips neutral. But don’t go too dramatic, you know what I mean.
Have a Manicure.
If you’re really in the mood to pamper yourself this holiday season, get a manicure; in most places, a French manicure is less than $20, including a generous tip. To make your manicure last longer, choose a sheer shade that won’t show chips or dings. And make an effort to maintain your pretty hands — wear gloves, both when you’re cleaning up in the kitchen and when you’re out in the cold air, and slather on the moisturizer. So you have soft hands, no one want to feel your shaft hands
~ Joyce Oladipo
Joyce Oladipo, The Business Growth & Marketing Mentor, is creator of the Profit Building system, the proven step-by-step program that shows you exactly how to grow your business fast without spending extra money on marketing. To Add $1,000's In Pure Profit To Your Business and receive her weekly marketing articles on dramatically increasing your income, visit http://www.BeAWealthyEntrepreneur.com
Thursday, December 11, 2008
Friday, November 28, 2008
Start From Square One
Start From Square One.
The ultimate goal is maximum profit. But the first step is to identify specific markets that are hungry for the benefits your product or service provides. These are high-probability customers. Work those markets to cull grade "A" prospects... then work those prospects over and over again to convert the maximum number into first- time customers. Then serve those customers well so they continue to buy from you again and again.
1. MARKET - identifiable segment of the marketplace
2. PROSPECTS - expressed interest in your offer
3. CUSTOMERS - willing to spend money to acquire what is offered
4. SALES - actual revenue generated from first time buyers and repeat buyers
5. PROFIT - bottom line results
Related articles by Zemanta
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- Niche Marketplace for an E-book!
- Great Idea for Work at Home Internet Business
~ Joyce Oladipo
Joyce Oladipo, The Business Growth & Marketing Mentor, is creator of the Profit Building system, the proven step-by-step program that shows you exactly how to grow your business fast without spending extra money on marketing. To get your F.R.E.E. report and receive her weekly marketing
articles on dramatically increasing your income, visit www.BeAWealthyEntrepreneur.com.
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I'm not American But I Still Have Thing to Be Thankful For
QUOTE: "Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation."- Brian Tracy
I'm deeply grateful for my family and the life I live. To be honest there is nothing short of a phenomenal year for me, both personally and professionally. So many of my BIG dreams have come true, way beyond my expectations. For that, I am grateful beyond words. Now am living life like i mean so should you.
Most of the time i wonder if one can rellay have a business tht they love and acutally have a life. I guess it's possible.
My life is full of gratude. Thanks for being in my life and supporting what I do. It's because of you 'am living my purpose.
Related articles by Zemanta
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=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets Ways to Triple Your Income Secrets, visit http://www.BeAWealthyEntrepreneur.com
The 99 Reasons Why People Respond To a Given Marketing
To get people to respond to your marketing, you need to respond to there needs. People are looking for help for a reason.
Here is a list of reasons why people will respond to your marketing. Touch any of these points are see your response rate go high.
To satisfy curiosity
To satisfy curiosity
To save time
To avoid effort
To achieve comfort
To enjoy health
To be popular
To gain pleasure or enhance enjoyment
To feel clean
To be praised and admired
To be in style
To satisfy an appetite
To own beautiful possessions
To attract the opposite sex
To be an individual, independent
To emulate others
To take advantage of opportunities
To get a surprise
To be successful
To make work earier
To gain prestige
To be sociable
To express creativity
To be efficient or more efficient
To protect oneself and family
To protect the future of a family
To be a good parent
To be liked
To be loved
To express a personality
To be in fashion
To avoid embarrassment
To fulfill a fantasy
To be up to date with the latest “thing”
To own attractive things
To collect valuable things
To satisfy the ego
To be “first” at something
To enjoy exotic tastes
To live in a clean atmosphere
To be strong and healthy
To renew vigor and energy
To get rid of aches and pains
To find new and rare things
To be more beautiful or attractive
To win the affection of others
To satisfy sexual desires
To bring back pleasant memories
To be lucky
To live longer
To feel important
To gain knowledge
To improve ones own appearance
To be recognized as an authority
To enhance leisure
To save money
To have security in old age
To overcome obstacles
To do things well
To get a better job
To be your own boss
To gain social acceptance
To “ keep up with the Jones’”
To appreciate beauty
To be proud of possessions
To resist the domination of others
To relieve boredom
To gain self-respect
To win acclaim
To win advancement
To seek adventure To satisfy ambition
To be among the leaders
To gain confidence
To escape drudgery
To gain freedom from worry
To get on the bandwagon
To get something for nothing
To gain self-assurance
To escape shame
To avoid effort
To have safety in buying something else
To protect reputation To “one-up” others
To be in style
To replace the obsolete To add fun or spice to life
To work less
To conserve natural resources
To protect the environment
To avoid shortages
To relax
To avoid criticism
To protect possessions
To avoid physical pain
To avoid loss of reputation
To avoid loss of money
To avoid trouble
To prevent unemployment
The underlying reason why your prospect wants what you’ve got exists somewhere on this list. It’s highly likely that there are several motivating forces on the list. Here’s a secret: make it your job to come up with the biggest, strongest, most compelling, single reason. Focus on this only. Keep this single idea in mind throughout the ad writing process. This is your strongest emotional trigger; get it working in your favor.
~~~~~~~~
Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com
Here is a list of reasons why people will respond to your marketing. Touch any of these points are see your response rate go high.
To satisfy curiosity
To satisfy curiosity
To save time
To avoid effort
To achieve comfort
To enjoy health
To be popular
To gain pleasure or enhance enjoyment
To feel clean
To be praised and admired
To be in style
To satisfy an appetite
To own beautiful possessions
To attract the opposite sex
To be an individual, independent
To emulate others
To take advantage of opportunities
To get a surprise
To be successful
To make work earier
To gain prestige
To be sociable
To express creativity
To be efficient or more efficient
To protect oneself and family
To protect the future of a family
To be a good parent
To be liked
To be loved
To express a personality
To be in fashion
To avoid embarrassment
To fulfill a fantasy
To be up to date with the latest “thing”
To own attractive things
To collect valuable things
To satisfy the ego
To be “first” at something
To enjoy exotic tastes
To live in a clean atmosphere
To be strong and healthy
To renew vigor and energy
To get rid of aches and pains
To find new and rare things
To be more beautiful or attractive
To win the affection of others
To satisfy sexual desires
To bring back pleasant memories
To be lucky
To live longer
To feel important
To gain knowledge
To improve ones own appearance
To be recognized as an authority
To enhance leisure
To save money
To have security in old age
To overcome obstacles
To do things well
To get a better job
To be your own boss
To gain social acceptance
To “ keep up with the Jones’”
To appreciate beauty
To be proud of possessions
To resist the domination of others
To relieve boredom
To gain self-respect
To win acclaim
To win advancement
To seek adventure To satisfy ambition
To be among the leaders
To gain confidence
To escape drudgery
To gain freedom from worry
To get on the bandwagon
To get something for nothing
To gain self-assurance
To escape shame
To avoid effort
To have safety in buying something else
To protect reputation To “one-up” others
To be in style
To replace the obsolete To add fun or spice to life
To work less
To conserve natural resources
To protect the environment
To avoid shortages
To relax
To avoid criticism
To protect possessions
To avoid physical pain
To avoid loss of reputation
To avoid loss of money
To avoid trouble
To prevent unemployment
The underlying reason why your prospect wants what you’ve got exists somewhere on this list. It’s highly likely that there are several motivating forces on the list. Here’s a secret: make it your job to come up with the biggest, strongest, most compelling, single reason. Focus on this only. Keep this single idea in mind throughout the ad writing process. This is your strongest emotional trigger; get it working in your favor.
~~~~~~~~
Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com
Wednesday, November 19, 2008
Have You Used Social Network Profiles to Grow Your Business Yet?
For the past few months have joined 3 social networks that have secured me big deals with clients and great joint ventures. I have a well detailed profile of what I do and how I help my clients. I’ve also listed the types of people I would like to work with
If you Google my name Joyce Oladipo, you will see a list of my profiles on Linkedln, Facebook, Twitter and Ecadamy on the very first page. The content on these social networks has made me come across as an expert in my field. I have had loads of people joined my network and gave good comments about my service.
I can email marketing tips to those on my network and tell them what I’m up too from time to time. This has given them a really good connection with me, that’s why I get some of them emailing me about how I can help them sort out some of the problems they are experiencing in their business.
By letting them into my world, I have a better chance of having them trust me.
So what would you say about social networking, have you found your hook yet?
~~~~~~~~~~~~~~~~~~~~
Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com
If you Google my name Joyce Oladipo, you will see a list of my profiles on Linkedln, Facebook, Twitter and Ecadamy on the very first page. The content on these social networks has made me come across as an expert in my field. I have had loads of people joined my network and gave good comments about my service.
I can email marketing tips to those on my network and tell them what I’m up too from time to time. This has given them a really good connection with me, that’s why I get some of them emailing me about how I can help them sort out some of the problems they are experiencing in their business.
By letting them into my world, I have a better chance of having them trust me.
So what would you say about social networking, have you found your hook yet?
~~~~~~~~~~~~~~~~~~~~
Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com
Saturday, November 15, 2008
I’ll Follow You on Titter
Just wanted to let you in on cool free tool
“Twitter”
Watch a short video at twitter.com and you’ll see how easy it is to use. It’s easier than explaining it here…
http://www.twitter.com
Here is how to get started using it:
STEP 1: Join twitter with your own account.
STEP 2: visit my twitter page here:
https://twitter.com/JoyceOladipo
Click on the “FOLLOW” button under my picture in the upper left hand corner
OPTIONAL STEP 3: Look through my list of “followers” and follow any one of them if you like.
Here’s what I’ll do…
I’ll follow you as soon as I get notification that you are following me! That means I’ll see your updates to twitter too.
Fun stuff…with some cool business applications too.
Let’s twitter!
Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com
“Twitter”
Watch a short video at twitter.com and you’ll see how easy it is to use. It’s easier than explaining it here…
http://www.twitter.com
Here is how to get started using it:
STEP 1: Join twitter with your own account.
STEP 2: visit my twitter page here:
https://twitter.com/JoyceOladipo
Click on the “FOLLOW” button under my picture in the upper left hand corner
OPTIONAL STEP 3: Look through my list of “followers” and follow any one of them if you like.
Here’s what I’ll do…
I’ll follow you as soon as I get notification that you are following me! That means I’ll see your updates to twitter too.
Fun stuff…with some cool business applications too.
Let’s twitter!
Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com
Friday, November 14, 2008
Rotten Testimonials...
Last week, I talked about how you need to have a lot of testimonials and how powerful they are. But I didn’t let you in on knowing that some testimonials will actually hurt your response?
Here are some examples of bad testimonials:
"Amy did a nice job." - KM.
"We really liked working with you."- Mary S.
These are lousy because they appear to be fake. "KM" and "Mary S." seem like fictitious people because you're only using their initials. You at least need to use the person's
full name. Additionally, these "verge testimonials" say nothing other than,
"You were really, really adequate."
Here is an example of a great testimonial from someone who has worked with me:
"We have been implementing the Business Profit Building System for the past 10 months, and I mist say I am surprised about how it was. In this economic situation, we have more than doubled out income. Monthly sales have soared from €13,000 to €28,000.
If you run a service business and you want to increase your profit, I recommend working with Joyce’s Business Profit Building System.” David Farr, MN
Notice that it is specific and emotional - no fluff!
It’s not saying “I’m so wonderful”. It’s saying that you will increase your response and make a lot more money. When you have a ton of powerful testimonials, you can NOT over use them. If you have hundred of them, use them all. You'll love the results!^~ Joyce Oladipo
Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com
Here are some examples of bad testimonials:
"Amy did a nice job." - KM.
"We really liked working with you."- Mary S.
These are lousy because they appear to be fake. "KM" and "Mary S." seem like fictitious people because you're only using their initials. You at least need to use the person's
full name. Additionally, these "verge testimonials" say nothing other than,
"You were really, really adequate."
Here is an example of a great testimonial from someone who has worked with me:
"We have been implementing the Business Profit Building System for the past 10 months, and I mist say I am surprised about how it was. In this economic situation, we have more than doubled out income. Monthly sales have soared from €13,000 to €28,000.
If you run a service business and you want to increase your profit, I recommend working with Joyce’s Business Profit Building System.” David Farr, MN
Notice that it is specific and emotional - no fluff!
It’s not saying “I’m so wonderful”. It’s saying that you will increase your response and make a lot more money. When you have a ton of powerful testimonials, you can NOT over use them. If you have hundred of them, use them all. You'll love the results!^~ Joyce Oladipo
Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com
You Need To Have this Stamped on Your Forehead
This weekend ‘am looking forward to hangout with other new Mons that are running the own business from home. I must say it’s been a really rewarding journey. I bet my five month old daughter- Zaina will have a great time while we Moms do some networking and masterminding
This is not my usual ezine but I thought I should let you in on this before I forget. I want to talk to you about a really important subject for any service business owner...
What do I want you to have stamped on your forehead "Where Are Your Client’s Testimonials?" Most of the marketing materials sent to me by clients to critique either don't have any at all or they have one or two very weak ones.
You need to put this in the palm of your hands:
What other people say about you is at least 1000 times more persuasive and powerful than what you say about yourself.
Even if you have the best copy a poorly written testimonial will get you better results.
You need get a lot of quality testimonials from your clients.
Someone may doubt one or two testimonials but it's a little
tough to brush away 500 people saying how great someone is!
Testimonial convince prospect that you can deliver on your promises. They also help you build credibility, and add value to your service.
What someone else says about you is infinitely more power than what you say about yourself ~ Joyce Oladipo
Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com
This is not my usual ezine but I thought I should let you in on this before I forget. I want to talk to you about a really important subject for any service business owner...
What do I want you to have stamped on your forehead "Where Are Your Client’s Testimonials?" Most of the marketing materials sent to me by clients to critique either don't have any at all or they have one or two very weak ones.
You need to put this in the palm of your hands:
What other people say about you is at least 1000 times more persuasive and powerful than what you say about yourself.
Even if you have the best copy a poorly written testimonial will get you better results.
You need get a lot of quality testimonials from your clients.
Someone may doubt one or two testimonials but it's a little
tough to brush away 500 people saying how great someone is!
Testimonial convince prospect that you can deliver on your promises. They also help you build credibility, and add value to your service.
What someone else says about you is infinitely more power than what you say about yourself ~ Joyce Oladipo
Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time...guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com
Tuesday, November 11, 2008
How Obama won The Presidential Election…
How Obama won The Presidential Election…
Most of the newspaper in America has Obama advertising in it.
And the ad’s always tells you everything you need to know about why he should win the election.
He didn’t win because he’s the candidate of “change” or because he’s offering 95% of Americans a tax cut or because he’s an incredibly charismatic politician who’s mastered the art of soaring.
The only reason he won is because HE IS A GOOD MARKETER.
Well let me explain (Here is a truly fascinating MARKETING case study that you shouldn’t neglect studying, even if you don’t like politics).
~~~~~~~~~~MARKETING CASE STUDY~~~~~~~~~~~~
Obama’s team has created the most powerful marketing machine ever heard of.
His message is everywhere and his PRIMARY objective is - LEAD GENERATION.
When you click on any of Obama’s ad like the one that was on www.washingtonpost.com, you will be lead to a landing page where you are “squeezed” for your contact info before you can get any of the free “goodies.”
Why?
Well it’s because he want’s to build a list of supporters.
Here is another excerpt from www.Salon.com about Obama’s marketing machine. Love this.
~~~~~~~~~~Articles from Salon.com~~~~~~~~~~~
Barack Obama’s super marketing machine
He knows your neighbourhood, your favourite products and even when you open your e-mail. How Obama is betting on vast, corporate-style voter outreach to win the White House.
By Mike Madden
July 16, 2008 | WASHINGTON — About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They’re breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end). But that’s just the beginning.
You know, of course, that Obama has your e-mail address. You may not have realized that he probably also has your phone number and knows where you’re registered to vote — including whether that’s a house or an apartment building, and whether you rent or own. He’s got a decent estimate of your household income and whether you opened a credit card recently. He knows how many kids you’re likely to have and what you do for a living. He knows what magazines and catalogues you get and whether you’re more apt to get your news from cable TV, the local newspaper or online. And he knows what time of day you tend to get around to plowing through your in box and responding to messages.
The 5 million people on Obama’s e-mail list are just the start of what political strategists say is one of the most sophisticated voter databases ever built. Using a combination of the information that supporters are volunteering, data the campaign is digging up on its own and powerful market research tools first developed for corporations, Obama’s staff has combined new online organizing with old-school methods of voter outreach to assemble a central database for hitting people with messages tailored as closely as possible to what they’re likely to want to hear. It’s an ambitious melding of corporate marketing and grassroots organizing that the Obama campaign sees as a key to winning this fall.
~~~~~~~~~~~~END OF Article~~~~~~~
I believe that by now Obama would have grown his list past 5 million because this articles was written in July this year.
Because he had a list, he can email his supporters to vote with a click of a button. He can push more people, more quickly, easily and efficiently, to take action on his behalf, than any other politician, company or individual.
So why did Obama won, it’s because HE was A GOOD MARKETER.
So let learn from Obama, if you want to know what to create a cash surge in your business. You need to have your database in order. Compile ALL the information on your past and present clients, your prospects, PR contacts, strategic alliances, and entire sphere of influence and hub them in a common HUB, then use the information you’ve gathered to market your services.
I use ACT to manage my database and it works fantastically.
Excel is also another system but it has limited capabilities to maintain a database, It a basic tool for organizing basic info about your contacts.
But it’s far better to start with that to stuff names and addresses into your desk drawer.
Being a successful marketer requires identifying and leveraging your marketing assets.
There is no better way of leveraging than leveraging your client database. These are a list of people who know, like and trust you…and could buy from you.
So, if you want to win the game of marketing - if you want to dominate your local marketplace and quickly become the “obvious expert” in your area, you MUST start with building and utilizing an actionable database.
Pay close attention to this quote from the article…
“About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They’re breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end).”
This reveals three of the secrets to RELATIONSHIP building that are so crucial to effective marketing (and something the vast majority of business owners do incorrectly. Frequency is key.
Big hugs to you...
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com
Most of the newspaper in America has Obama advertising in it.
And the ad’s always tells you everything you need to know about why he should win the election.
He didn’t win because he’s the candidate of “change” or because he’s offering 95% of Americans a tax cut or because he’s an incredibly charismatic politician who’s mastered the art of soaring.
The only reason he won is because HE IS A GOOD MARKETER.
Well let me explain (Here is a truly fascinating MARKETING case study that you shouldn’t neglect studying, even if you don’t like politics).
~~~~~~~~~~MARKETING CASE STUDY~~~~~~~~~~~~
Obama’s team has created the most powerful marketing machine ever heard of.
His message is everywhere and his PRIMARY objective is - LEAD GENERATION.
When you click on any of Obama’s ad like the one that was on www.washingtonpost.com, you will be lead to a landing page where you are “squeezed” for your contact info before you can get any of the free “goodies.”
Why?
Well it’s because he want’s to build a list of supporters.
Here is another excerpt from www.Salon.com about Obama’s marketing machine. Love this.
~~~~~~~~~~Articles from Salon.com~~~~~~~~~~~
Barack Obama’s super marketing machine
He knows your neighbourhood, your favourite products and even when you open your e-mail. How Obama is betting on vast, corporate-style voter outreach to win the White House.
By Mike Madden
July 16, 2008 | WASHINGTON — About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They’re breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end). But that’s just the beginning.
You know, of course, that Obama has your e-mail address. You may not have realized that he probably also has your phone number and knows where you’re registered to vote — including whether that’s a house or an apartment building, and whether you rent or own. He’s got a decent estimate of your household income and whether you opened a credit card recently. He knows how many kids you’re likely to have and what you do for a living. He knows what magazines and catalogues you get and whether you’re more apt to get your news from cable TV, the local newspaper or online. And he knows what time of day you tend to get around to plowing through your in box and responding to messages.
The 5 million people on Obama’s e-mail list are just the start of what political strategists say is one of the most sophisticated voter databases ever built. Using a combination of the information that supporters are volunteering, data the campaign is digging up on its own and powerful market research tools first developed for corporations, Obama’s staff has combined new online organizing with old-school methods of voter outreach to assemble a central database for hitting people with messages tailored as closely as possible to what they’re likely to want to hear. It’s an ambitious melding of corporate marketing and grassroots organizing that the Obama campaign sees as a key to winning this fall.
~~~~~~~~~~~~END OF Article~~~~~~~
I believe that by now Obama would have grown his list past 5 million because this articles was written in July this year.
Because he had a list, he can email his supporters to vote with a click of a button. He can push more people, more quickly, easily and efficiently, to take action on his behalf, than any other politician, company or individual.
So why did Obama won, it’s because HE was A GOOD MARKETER.
So let learn from Obama, if you want to know what to create a cash surge in your business. You need to have your database in order. Compile ALL the information on your past and present clients, your prospects, PR contacts, strategic alliances, and entire sphere of influence and hub them in a common HUB, then use the information you’ve gathered to market your services.
I use ACT to manage my database and it works fantastically.
Excel is also another system but it has limited capabilities to maintain a database, It a basic tool for organizing basic info about your contacts.
But it’s far better to start with that to stuff names and addresses into your desk drawer.
Being a successful marketer requires identifying and leveraging your marketing assets.
There is no better way of leveraging than leveraging your client database. These are a list of people who know, like and trust you…and could buy from you.
So, if you want to win the game of marketing - if you want to dominate your local marketplace and quickly become the “obvious expert” in your area, you MUST start with building and utilizing an actionable database.
Pay close attention to this quote from the article…
“About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They’re breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end).”
This reveals three of the secrets to RELATIONSHIP building that are so crucial to effective marketing (and something the vast majority of business owners do incorrectly. Frequency is key.
Big hugs to you...
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com
Friday, October 31, 2008
"7 Magic Words That Beats a Competitor's Low Price"
7 Magic Words That Beats a Competitor's Low Price
by Joyce Oladipo
I remember a few months ago I told one of my prospects that I charge €350 per hours. The prospect responds by saying, "But the consultant I spoke to the other day charges only €175 per hour."
Well, what are the magic words I said?
“I wonder what they are not including."
In two seconds, I’ve shot a big hole in my competitor's bucket.
Now any credibility the competitors might have had with this prospect is fast spilling out all over the ground. With these seven words, I logically and reasonably emphasized doubt, aroused suspicion, and increased skepticism. And it's legitimate because neither I nor my prospect knows what the other consultant fee’s includes.
To get my point across I get out a piece of paper and divide the sheet into two columns. Put my name at the first column and my competitor’s on the other.
In the first column, I write down all what’s included in my package. (If you've read my past issues, you should have already created a list of your packages and what your clients will get from each package)
In the second column, I write down all what’s included in my competitor package. The certainty of knowing exactly what I provide will allow my prospect to see clearly on paper "what they will get for their money" when they hire me.
If your prospect ask the question at a seminar, at a networking meeting or over the phone, taking out a sheet of paper wouldn’t be practical.
So here's what you do instead. When you’re speaking about fees, speak with confidence and be specific. A specific, confident answer builds credibility. Explain to your prospect exactly what you offer and what problems you solve, clearly and carefully. Make sure you don't overwhelm them with technical stuff, tell them how you are going to solve their problem and what they will get from working with you.
When you refer to a competitor, emphasize that you don't know what your competitor’s offers because an uncertain answer emphasizes doubt, arouses suspicion and increases skepticism.And, since your competitor’s charges less than you do, it's easy and logical for you and them to conclude that the competitor’s provides less and this could mean fewer benefits, less time with you, and less information.
Most businesses do a bad job in creating a vivid picture of what their prospect receives when they hires them.
Prospects want a clear picture of what they will get when they write you a cheque. The more specific you are about your services, the more credible and trustworthy you appear to prospects.
Memorize this short sentence because rarely will you find words that work as well as, “I wonder what they are not including out."
Big hugs to you...
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com
by Joyce Oladipo
I remember a few months ago I told one of my prospects that I charge €350 per hours. The prospect responds by saying, "But the consultant I spoke to the other day charges only €175 per hour."
Well, what are the magic words I said?
“I wonder what they are not including."
In two seconds, I’ve shot a big hole in my competitor's bucket.
Now any credibility the competitors might have had with this prospect is fast spilling out all over the ground. With these seven words, I logically and reasonably emphasized doubt, aroused suspicion, and increased skepticism. And it's legitimate because neither I nor my prospect knows what the other consultant fee’s includes.
To get my point across I get out a piece of paper and divide the sheet into two columns. Put my name at the first column and my competitor’s on the other.
In the first column, I write down all what’s included in my package. (If you've read my past issues, you should have already created a list of your packages and what your clients will get from each package)
In the second column, I write down all what’s included in my competitor package. The certainty of knowing exactly what I provide will allow my prospect to see clearly on paper "what they will get for their money" when they hire me.
If your prospect ask the question at a seminar, at a networking meeting or over the phone, taking out a sheet of paper wouldn’t be practical.
So here's what you do instead. When you’re speaking about fees, speak with confidence and be specific. A specific, confident answer builds credibility. Explain to your prospect exactly what you offer and what problems you solve, clearly and carefully. Make sure you don't overwhelm them with technical stuff, tell them how you are going to solve their problem and what they will get from working with you.
When you refer to a competitor, emphasize that you don't know what your competitor’s offers because an uncertain answer emphasizes doubt, arouses suspicion and increases skepticism.And, since your competitor’s charges less than you do, it's easy and logical for you and them to conclude that the competitor’s provides less and this could mean fewer benefits, less time with you, and less information.
Most businesses do a bad job in creating a vivid picture of what their prospect receives when they hires them.
Prospects want a clear picture of what they will get when they write you a cheque. The more specific you are about your services, the more credible and trustworthy you appear to prospects.
Memorize this short sentence because rarely will you find words that work as well as, “I wonder what they are not including out."
Big hugs to you...
=====================================================
Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com
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